Nowadays, one of the first questions guests ask is “what is your Wi-Fi password”? And that’s one of the reasons we enjoy working for AVM: the Wi-Fi expert and manufacturer of FRITZ! products for the intelligent home network. They’ve been a Progress Communications Benelux client since 2015. Using PR, we contribute to the visibility of FRITZ! Products in the Benelux market. And we don’t just target the tech media. By integrating everyday FRITZ! ‘Wi-Fi moments’ in our communication activities, we also manage to reach the less tech-savvy consumer. For FRITZ!, PR consists of a complete package of PR strategy and crisis communications, media relations, newsjacking, reviews, content marketing and copywriting, social media marketing and digital PR.
Janis Engel, Communication/PR Manager International at AVM: “Progress is a part of our PR network, and we’ve been working together for almost two years. We’re very happy with the results. Progress has managed to put us on the map and put us on the important journalist’s radar. Within just a matter of months, this has led to a clear increase in brand awareness and familiarity with our business and technological solutions in the Benelux. Progress helps us to understand the local markets and adjust our messages accordingly. They don’t just translate, they also localize our messages. The Benelux team manages our social channels on a daily basis. They do so using mostly existing – but also new – materials, and are able to drive the growth and engagement within the social media channels. The teams are a dream to work with, and we benefit from the synergy of the Benelux teams. Progress is professional, experienced and goal-oriented, which is very important to us.”