Nowadays, a lack of digitization, including digital marketing, can lead to a standstill. That’s why Progress Communications enjoys working at the forefront of digital marketing: with Criteo. Criteo offers personalized performance marketing at scale. By analyzing over six hundred terabytes of sales data every day, Criteo knows exactly how to map the digital consumer. Using our PR activities, we contribute to the company’s ‘thought leadership’ in the Dutch market. We do this by writing blogs and bylined articles, setting up interviews with the country manager and coordinating and distributing local and international research reports. This way, we make sure the target group – consisting mostly of marketing managers – stays up to date via knowledge sharing related to new conversion opportunities.