Edison Energy Group, supplier of renewable energy, invests in innovation and technological developments in the renewable energy industry. For the launch of PIDBULL, a new company in the group and also the name of a new product, Edison Energy turned to Progress Communications. PIDBULL is a certified solution that reduces the degradation of solar panels. Progress Communications created a clear messaging, focusing on the translation of complex technological information into understandable messages via TV interviews and press releases. At PIDBULL’s request, Progress Communications created media attention for the solution in Germany and Italy, enlisting partners within the Plexus Group.