Eindhoven-based online marketing agency Happy Idiots is crazy about online effect. And because they realized that an image isn’t just based on Google ranking and that free publicity contributes to visibility among important corporate target groups, they enlisted Progress Communications’ help.
After a positioning session, we actively sought out relevant media to share Happy Idiots’ special story with. The recognizable motivation of Happy Idiots’ CEO made sure we were able to let the intrinsic messages land among a variety of online and offline publications, and in a natural and believable way, too. The proactive approach resulted in publications in dailies and a national radio interview.