Microsoft

Julie de Widt-Bakker, PR Manager Microsoft, the Netherlands: “Progress Communications is responsible for the daily management of our press desk. They take care of the international and local press releases, daily media monitoring, media pitches, interviews and review pool management. They also maintain our media relations and support us in our daily work. Working with Progress Communications is a very pleasant experience. Their strategic and tactical approach proves that they have a lot of PR experience. They also have extensive experience with IT and consumer markets, which is a very welcome combination for Microsoft. Progress is aware of our vulnerabilities when it comes to certain topics, and is able to make smooth transitions, provide advice and to adjust when necessary. They know the market and the media landscape and are always aware of the latest developments. Thanks to their creative approaches, they are also able to get broad coverage in lifestyle media. Progress Communications clearly enjoys what they’re doing, something that rubs off in our collaboration. Also, they’re not afraid to push back if necessary, instead of just saying what we want to hear. This is very pleasant, and keeps us all focused”.