Pon Automotive is importer of Volkswagen, Seat and Porsche in the Netherlands, among others. Progress developed a media compass for various Ponbrands in which the target group, the reach of influencers and the engagement with followers were mapped. This way it is possible to focus on which influencer fits which brand and model, so the company can focus on improving its influencer strategy. One of the influencer campaigns that Progress developed for Porsche Nederland had the objective to provide qualified leads. With work for Porsche, Progress Communications has been nominated for an EMEA Sabre Award in the category: Marketing for Women