SteamOne, the market leader in vertical steaming, offers a wide range of steam appliances, a category with which the Netherlands is not that familiar with yet. Together with Innovational, SteamOne’s distributor, we raise the awareness of steam devices by making the audience aware of the ease of use of SteamOne. To do so, we mapped the target group, developed the messages that fit the target group, arranged an introduction and supported testing of the product for media and influencers.