What can PR managers learn from Petya?
We often hear about cyber attacks and news about such incidents is widely publicized. But what can PR managers learn from this? We went to investigate.
How to convince the hard to reach millennial audience of the importance of online safety? For Microsoft, we came up with an awareness campaign that we executed in collaboration with B-Brave. Together with the popular Dutch boyband we set up a hoax, aiming for it to go viral. And viral it went, on social as well as traditional media.
We believe that real insight into the needs and behavior of the Fleetmatics target groups form the basis for a successful campaign. Based on these insights, we define a PR campaign for each audience, with different media channels and tactics. This will ensure that marketing and PR activities reinforce each other.
Progress Communications supports the Royal Dutch Mint with the introduction of commemorative coins. An example is the World Heritage Series, that includes the Van Nelle five euro coin and commemorative coins such as the Waterloo and Windmill five euro coins. Or more recently, the Red Cross and King Willem Alexander Birthday coins.
We are members of and are certified by the VPRA, the Dutch organisation for public-relations and communications consultancies. Companies that are VPRA-certified meet the standards for good operational management, a high level of professionalism among their employees and high-quality services.
We are members of the renowned international PR network Plexus PR. This membership promotes mutual exchange of knowledge and know-how between PR agencies and makes it possible to expand abroad. In addition, the network offers new opportunities in a range of international markets.
Progress Communications is part of the LVT Group, a group of various labels for PR, content marketing, design and event marketing. All companies within the LVT Group are driven by passionate, quality minded communication professionals who put your business goals first.