Sinterklaas vs Santa Claus
“Sinterklaas? Do you mean Santa Claus?” is easily our international clients’ most frequently asked question whenever we talk about this Dutch national holiday. If you work in marketing and PR for an international company in the Netherlands, you are probably familiar with the efforts to explain Sinterklaas to your foreign colleagues. Since we face the same challenge with our international clients, we decided we might as well explain the whole story in this blog.