SEO and PR go hand in hand in the media
What is the point of great content if it can't be found? Traditionally, PR consultants broadcast content through our contacts in the press, not least through press releases, interviews, reviews and opinion pieces. PR has always been about the broadcasting of content through well-targeted mass-reach channels and a one-to-one media approach. However, the digital age has posed the PR industry with the extra challenge of distributing content via digital media channels, and looking with fresh eyes at the broadcasting of content.