Last month we went with all Progressers on a workation to Belgium. In this blog Fabian explains why a workation is so beneficial for a team.

Businesses want to be supported with thought leadership. Instead executive profiling would be clever too, as their reputation is important.

Influencer marketing is undeniably one of the key aspects of social media marketing. Today, influencer marketing reigns supreme as the fastest-growing channel for customer acquisition and brand managers need to do all they can to prepare for the next era of digital presence.

Think big, get things done and have fun. That’s what it’s all about at Progress Communications. And what better way to do so than working from a villa in Portugal for a week?

We often hear about cyber attacks and news about such incidents is widely publicized. But what can PR managers learn from this? We went to investigate.

Simply insinuating the tech industry has a problem reduces the feeling of reliability and safety. While trust is the basis for technology’s success.

No one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s important to note the characteristics of your press releases and to be aware of what your target audience wants to read.

Sometimes we forget the incredible things we do in our jobs. We work hard to achieve goals and don’t always take the time to actually reflect upon what we already have achieved. In fact, sometimes we even have difficulty remembering what it is we did last quarter.

“Sinterklaas? Do you mean Santa Claus?” is easily our international clients’ most frequently asked question whenever we talk about this Dutch national holiday. If you work in marketing and PR for an international company in the Netherlands, you are probably familiar with the efforts to explain Sinterklaas to your foreign colleagues. Since we face the same challenge with our international clients, we decided we might as well explain the whole story in this blog.

What is the point of great content if it can’t be found? Traditionally, PR consultants broadcast content through our contacts in the press, not least through press releases, interviews, reviews and opinion pieces. PR has always been about the broadcasting of content through well-targeted mass-reach channels and a one-to-one media approach. However, the digital age has posed the PR industry with the extra challenge of distributing content via digital media channels, and looking with fresh eyes at the broadcasting of content.