Four tips for dealing with American press releases in Europe

No one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s important to note the characteristics of your press releases and to be aware of what your target audience wants to read.

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We did it – the Sabre Awards!

Sometimes we forget the incredible things we do in our jobs. We work hard to achieve goals and don’t always take the time to actually reflect upon what we already have achieved. In fact, sometimes we even have difficulty remembering what it is we did last quarter.

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Sinterklaas vs Santa Claus

“Sinterklaas? Do you mean Santa Claus?” is easily our international clients’ most frequently asked question whenever we talk about this Dutch national holiday. If you work in marketing and PR for an international company in the Netherlands, you are probably familiar with the efforts to explain Sinterklaas to your foreign colleagues. Since we face the same challenge with our international clients, we decided we might as well explain the whole story in this blog.

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SEO and PR go hand in hand in the media

What is the point of great content if it can’t be found? Traditionally, PR consultants broadcast content through our contacts in the press, not least through press releases, interviews, reviews and opinion pieces. PR has always been about the broadcasting of content through well-targeted mass-reach channels and a one-to-one media approach. However, the digital age has posed the PR industry with the extra challenge of distributing content via digital media channels, and looking with fresh eyes at the broadcasting of content.

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5 reasons why it’s such fun to work in PR

Communicatieonline recently published a list of motives for the communications industry. German communications professionals explained why they had chosen a career in communications. A diverse profession, ability to use your own skill set and self-development were the top three reasons. This list prompted me to identify my own motivational factors. Generally, I enjoy what I do, but what is actually my motivation in PR? So here it is, my personal motivation list.

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Five reasons why video is essential to your on-line strategy

With the growing popularity of social-media platforms such as Vine, Instagram, Snapchat and Musical.ly, it’s hard not to be aware of video content. Facebook and Twitter are turning to video, too, with apps such as Periscope. So: here are five reasons why you too need to embrace video content in your on-line strategy.

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IT is so media mainstream

Cloud computing, storage, the internet of things and disruptive hardware are trending topics at Progress Communications. That’s no surprise, considering these topics determine the business of most of our clients. But, certain ‘n00bs’ took over these topics as well. IT no longer is something only nerds pay attention to. Today, we all save our files in the cloud and when discussing collecting personal data, we refer to it as ‘big data’.

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