FREEDOM OF ROUTERCHOICE FOR EVERYONE IN THE NETHERLANDS!

AVM – manufacturer of routers – believes that every consumer of any Internet Service Provider (ISP) has the right to choose and use a private modem and router instead of equipment that the ISP provides. In the Netherlands – by law – consumers have to use the (cheap) equipment provided by the ISP. Only few

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Influencer Marketing in 2020

Influencer marketing is undeniably one of the key aspects of social media marketing. Today, influencer marketing reigns supreme as the fastest-growing channel for customer acquisition and brand managers need to do all they can to prepare for the next era of digital presence.

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Four tips for dealing with American press releases in Europe

No one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s important to note the characteristics of your press releases and to be aware of what your target audience wants to read.

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We did it – the Sabre Awards!

Sometimes we forget the incredible things we do in our jobs. We work hard to achieve goals and don’t always take the time to actually reflect upon what we already have achieved. In fact, sometimes we even have difficulty remembering what it is we did last quarter.

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Sinterklaas vs Santa Claus

“Sinterklaas? Do you mean Santa Claus?” is easily our international clients’ most frequently asked question whenever we talk about this Dutch national holiday. If you work in marketing and PR for an international company in the Netherlands, you are probably familiar with the efforts to explain Sinterklaas to your foreign colleagues. Since we face the same challenge with our international clients, we decided we might as well explain the whole story in this blog.

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