Influencer Marketing in 2020

Influencer marketing is undeniably one of the key aspects of social media marketing. Today, influencer marketing reigns supreme as the fastest-growing channel for customer acquisition and brand managers need to do all they can to prepare for the next era of digital presence.

read more

Four tips for dealing with American press releases in Europe

No one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s important to note the characteristics of your press releases and to be aware of what your target audience wants to read.

read more

We did it – the Sabre Awards!

Sometimes we forget the incredible things we do in our jobs. We work hard to achieve goals and don’t always take the time to actually reflect upon what we already have achieved. In fact, sometimes we even have difficulty remembering what it is we did last quarter.

read more

Sinterklaas vs Santa Claus

“Sinterklaas? Do you mean Santa Claus?” is easily our international clients’ most frequently asked question whenever we talk about this Dutch national holiday. If you work in marketing and PR for an international company in the Netherlands, you are probably familiar with the efforts to explain Sinterklaas to your foreign colleagues. Since we face the same challenge with our international clients, we decided we might as well explain the whole story in this blog.

read more

SEO and PR go hand in hand in the media

What is the point of great content if it can’t be found? Traditionally, PR consultants broadcast content through our contacts in the press, not least through press releases, interviews, reviews and opinion pieces. PR has always been about the broadcasting of content through well-targeted mass-reach channels and a one-to-one media approach. However, the digital age has posed the PR industry with the extra challenge of distributing content via digital media channels, and looking with fresh eyes at the broadcasting of content.

read more