Influencer Marketing in 2020
Influencer marketing is undeniably one of the key aspects of social media marketing. Today, influencer marketing reigns supreme as the fastest-growing channel for customer acquisition and brand managers need to do all they can to prepare for the next era of digital presence.
read moreProgress Communications goes Portugal
Think big, get things done and have fun. That’s what it’s all about at Progress Communications. And what better way to do so than working from a villa in Portugal for a week?
read moreWhat can PR managers learn from Petya?
We often hear about cyber attacks and news about such incidents is widely publicized. But what can PR managers learn from this? We went to investigate.
read moreCyberattack communications: 3 tips to build trust
Simply insinuating the tech industry has a problem reduces the feeling of reliability and safety. While trust is the basis for technology’s success.
read moreFour tips for dealing with American press releases in Europe
No one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s important to note the characteristics of your press releases and to be aware of what your target audience wants to read.
read moreWe did it – the Sabre Awards!
Sometimes we forget the incredible things we do in our jobs. We work hard to achieve goals and don’t always take the time to actually reflect upon what we already have achieved. In fact, sometimes we even have difficulty remembering what it is we did last quarter.
read moreSinterklaas vs Santa Claus
“Sinterklaas? Do you mean Santa Claus?” is easily our international clients’ most frequently asked question whenever we talk about this Dutch national holiday. If you work in marketing and PR for an international company in the Netherlands, you are probably familiar with the efforts to explain Sinterklaas to your foreign colleagues. Since we face the same challenge with our international clients, we decided we might as well explain the whole story in this blog.
read moreSEO and PR go hand in hand in the media
What is the point of great content if it can’t be found? Traditionally, PR consultants broadcast content through our contacts in the press, not least through press releases, interviews, reviews and opinion pieces. PR has always been about the broadcasting of content through well-targeted mass-reach channels and a one-to-one media approach. However, the digital age has posed the PR industry with the extra challenge of distributing content via digital media channels, and looking with fresh eyes at the broadcasting of content.
read more5 reasons why it’s such fun to work in PR
Communicatieonline recently published a list of motives for the communications industry. German communications professionals explained why they had chosen a career in communications. A diverse profession, ability to use your own skill set and self-development were the top three reasons. This list prompted me to identify my own motivational factors. Generally, I enjoy what I do, but what is actually my motivation in PR? So here it is, my personal motivation list.
read moreFive reasons why video is essential to your online strategy
With the growing popularity of social-media platforms such as Vine, Instagram, Snapchat and Musical.ly, it’s hard not to be aware of video content. Facebook and Twitter are turning to video, too, with apps such as Periscope. So: here are five reasons why you too need to embrace video content in your on-line strategy.
read more