{"id":6090,"date":"2024-02-19T08:29:41","date_gmt":"2024-02-19T07:29:41","guid":{"rendered":"https:\/\/progresscommunications.eu\/?post_type=case&#038;p=6090"},"modified":"2025-10-27T08:39:27","modified_gmt":"2025-10-27T07:39:27","slug":"irobot-vergroten-naamsbekendheid","status":"publish","type":"case","link":"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/","title":{"rendered":"iRobot"},"content":{"rendered":"\n<p><strong>iRobot in de spotlights<\/strong><br>Progress Communications en iRobot zijn al meer dan 12 jaar zeer succesvol in het opbouwen van de positie van het merk en de roboticacategorie in de Benelux. <\/p>\n\n\n\n<p>Een combinatie van reviewmanagement, interviews met leidinggevenden, media-evenementen en samenwerkingen met influencers heeft geresulteerd in het succesvol positioneren van iRobot als het go-to-merk voor moeiteloze reiniging van je vloer. Focussen op tech en consumer &amp; lifestyle media alsmede algemene media en influencers is ideaal gebleken om een authentiek en geloofwaardig profiel te realiseren. Voorbeelden hiervan zijn mooie recensie in landelijke dagbladen zoals Het Nieuwsblad, Gazet Van Antwerpen, Het Belang van Limburg, De Volkskrant, Wendy, VT Wonen en De Telegraaf.\u00a0<\/p>\n\n\n\n<p><strong>Ter illustratie<\/strong><br>In 2021 behaalde Progress een Share of Voice in de media van 57% voor iRobot en een fantastische 79% in 2022, het resultaat van bijna 600 unieke berichten in 2022.<\/p>\n","protected":false},"template":"","class_list":["post-6090","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iRobot - Progress Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iRobot - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"iRobot in de spotlightsProgress Communications en iRobot zijn al meer dan 12 jaar zeer succesvol in het opbouwen van de positie van het merk en de roboticacategorie in de Benelux. Een combinatie van reviewmanagement, interviews met leidinggevenden, media-evenementen en samenwerkingen met influencers heeft geresulteerd in het succesvol positioneren van iRobot als het go-to-merk voor moeiteloze [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T07:39:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/\",\"url\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/\",\"name\":\"iRobot - Progress Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/#website\"},\"datePublished\":\"2024-02-19T07:29:41+00:00\",\"dateModified\":\"2025-10-27T07:39:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iRobot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/#website\",\"url\":\"https:\\\/\\\/progresscommunications.eu\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam &amp; Brussels\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/progresscommunications.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iRobot - Progress Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/","og_locale":"nl_NL","og_type":"article","og_title":"iRobot - Progress Communications","og_description":"iRobot in de spotlightsProgress Communications en iRobot zijn al meer dan 12 jaar zeer succesvol in het opbouwen van de positie van het merk en de roboticacategorie in de Benelux. Een combinatie van reviewmanagement, interviews met leidinggevenden, media-evenementen en samenwerkingen met influencers heeft geresulteerd in het succesvol positioneren van iRobot als het go-to-merk voor moeiteloze [&hellip;]","og_url":"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/","og_site_name":"Progress Communications","article_modified_time":"2025-10-27T07:39:27+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/","url":"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/","name":"iRobot - Progress Communications","isPartOf":{"@id":"https:\/\/progresscommunications.eu\/#website"},"datePublished":"2024-02-19T07:29:41+00:00","dateModified":"2025-10-27T07:39:27+00:00","breadcrumb":{"@id":"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/progresscommunications.eu\/nl\/"},{"@type":"ListItem","position":2,"name":"iRobot"}]},{"@type":"WebSite","@id":"https:\/\/progresscommunications.eu\/#website","url":"https:\/\/progresscommunications.eu\/","name":"Progress Communications","description":"Benelux PR agency in Amsterdam &amp; Brussels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/progresscommunications.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"}]}},"_links":{"self":[{"href":"https:\/\/progresscommunications.eu\/nl\/wp-json\/wp\/v2\/case\/6090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/progresscommunications.eu\/nl\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/progresscommunications.eu\/nl\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/progresscommunications.eu\/nl\/wp-json\/wp\/v2\/media?parent=6090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}