{"id":6090,"date":"2024-02-19T08:29:41","date_gmt":"2024-02-19T07:29:41","guid":{"rendered":"https:\/\/progresscommunications.eu\/?post_type=case&#038;p=6090"},"modified":"2026-09-24T13:48:16","modified_gmt":"2026-09-24T11:48:16","slug":"irobot-vergroten-naamsbekendheid","status":"publish","type":"case","link":"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/","title":{"rendered":"iRobot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>iRobot in de spotlights<\/strong><br>Progress Communications en iRobot zijn al meer dan 12 jaar zeer succesvol in het opbouwen van de positie van het merk en de roboticacategorie in de Benelux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een combinatie van reviewmanagement, interviews met leidinggevenden, media-evenementen en samenwerkingen met influencers heeft geresulteerd in het succesvol positioneren van iRobot als het go-to-merk voor moeiteloze reiniging van je vloer. Focussen op tech en consumer &amp; lifestyle media alsmede algemene media en influencers is ideaal gebleken om een authentiek en geloofwaardig profiel te realiseren. Voorbeelden hiervan zijn mooie recensie in landelijke dagbladen zoals Het Nieuwsblad, Gazet Van Antwerpen, Het Belang van Limburg, De Volkskrant, Wendy, VT Wonen en De Telegraaf.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ter illustratie<\/strong><br>In 2021 behaalde Progress een Share of Voice in de media van 57% voor iRobot en een fantastische 79% in 2022, het resultaat van bijna 600 unieke berichten in 2022.<\/p>\n","protected":false},"template":"","class_list":["post-6090","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iRobot: PR en mediarelaties in de Benelux | Progress<\/title>\n<meta name=\"description\" content=\"Ontdek hoe reviews, mediarelaties en influencers iRobot in 2022 hielpen aan 79% share of voice en bijna 600 publicaties in de Benelux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iRobot: PR en mediarelaties in de Benelux | Progress\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe reviews, mediarelaties en influencers iRobot in 2022 hielpen aan 79% share of voice en bijna 600 publicaties in de Benelux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progresscommunications.eu\/nl\/case\/irobot-vergroten-naamsbekendheid\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T11:48:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/\",\"url\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/\",\"name\":\"iRobot: PR en mediarelaties in de Benelux | Progress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/#website\"},\"datePublished\":\"2024-02-19T07:29:41+00:00\",\"dateModified\":\"2026-09-24T11:48:16+00:00\",\"description\":\"Ontdek hoe reviews, mediarelaties en influencers iRobot in 2022 hielpen aan 79% share of voice en bijna 600 publicaties in de Benelux.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/irobot-vergroten-naamsbekendheid\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iRobot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/#website\",\"url\":\"https:\\\/\\\/progresscommunications.eu\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam &amp; 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