{"id":6093,"date":"2024-02-19T08:45:13","date_gmt":"2024-02-19T07:45:13","guid":{"rendered":"https:\/\/progresscommunications.eu\/?post_type=case&#038;p=6093"},"modified":"2025-10-27T08:37:38","modified_gmt":"2025-10-27T07:37:38","slug":"sonos-mediarelaties-en-events","status":"publish","type":"case","link":"https:\/\/progresscommunications.eu\/nl\/case\/sonos-mediarelaties-en-events\/","title":{"rendered":"Sonos"},"content":{"rendered":"\n<p><strong>Feel more with Sonos<\/strong><br>Met &#8216;Feel More&#8217; cre\u00eberden we een emotioneel verhaal dat een jonger publiek aansprak en brachten we een verscheidenheid aan producten samen tijdens verschillende lanceringsmomenten, waarbij verschillende persoonlijke touchpoints werden gecre\u00eberd om de #Feelmore merkboodschap te delen:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li>Individuele #Feelmore pre-briefs met een exlusieve review onder embargo door tier 1 tech media &#8211; om de relatie te versterken en hun interesse niet te verliezen;<\/li>\n\n\n\n<li>#Feelmore in NY: een persoonlijk op maat gemaakt programma voor lifestyle media en influencers bij de wereldwijde lancering in New York;<\/li>\n\n\n\n<li>&#8216;Firts to experience&#8217; lokaal lanceringsevenement voor lifestylemedia met ge\u00efndividualiseerd programma en overnachting;<\/li>\n\n\n\n<li>#Feelmore in de zomer: Influencer samenwerkingen met een zomer\/reis invalshoek;<\/li>\n\n\n\n<li>Breed gepersonaliseerd reviewprogramma en op maat gemaakte pitches zodra er weer testproducten beschikbaar waren<\/li>\n<\/ol>\n\n\n\n<p><strong>Resultaten<\/strong><br>Met een bereik van 109 miljoen, 107 artikelen, 56 reviews presteerden we met deze campagne beter dan alle media KPI&#8217;s. De influencer events en samenwerkingen resulteerden in een grote sociale impact op Instagram, waardoor met succes een jonger publiek werd bereikt.\u00a0<\/p>\n","protected":false},"template":"","class_list":["post-6093","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sonos - Progress Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/progresscommunications.eu\/nl\/case\/sonos-mediarelaties-en-events\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sonos - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Feel more with SonosMet &#8216;Feel More&#8217; cre\u00eberden we een emotioneel verhaal dat een jonger publiek aansprak en brachten we een verscheidenheid aan producten samen tijdens verschillende lanceringsmomenten, waarbij verschillende persoonlijke touchpoints werden gecre\u00eberd om de #Feelmore merkboodschap te delen:\u00a0 ResultatenMet een bereik van 109 miljoen, 107 artikelen, 56 reviews presteerden we met deze campagne beter [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progresscommunications.eu\/nl\/case\/sonos-mediarelaties-en-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T07:37:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/sonos-mediarelaties-en-events\\\/\",\"url\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/sonos-mediarelaties-en-events\\\/\",\"name\":\"Sonos - Progress Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/#website\"},\"datePublished\":\"2024-02-19T07:45:13+00:00\",\"dateModified\":\"2025-10-27T07:37:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/sonos-mediarelaties-en-events\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/sonos-mediarelaties-en-events\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/sonos-mediarelaties-en-events\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sonos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/#website\",\"url\":\"https:\\\/\\\/progresscommunications.eu\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam &amp; 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