{"id":6095,"date":"2024-02-19T09:02:05","date_gmt":"2024-02-19T08:02:05","guid":{"rendered":"https:\/\/progresscommunications.eu\/?post_type=case&#038;p=6095"},"modified":"2025-10-27T08:33:56","modified_gmt":"2025-10-27T07:33:56","slug":"huawei-persreis","status":"publish","type":"case","link":"https:\/\/progresscommunications.eu\/nl\/case\/huawei-persreis\/","title":{"rendered":"Huawei"},"content":{"rendered":"\n<p><strong>Persreis naar Milaan<\/strong><br>Huawei organiseerde een mode- en fitnessmedia-event in Milaan &#8211; de grootste modestad ter wereld. Met een KPI van 10 Nederlandse mode- en lifestylejournalisten en slechts 4 weken tijd gingen we aan de slag. <\/p>\n\n\n\n<p><strong>Aanpak<\/strong><br>We wekten de interesse van de media door te focussen op het thema van het evenement &#8216;het trainen van de geest, lichaam en ziel&#8217;. De aspecten design, voeding en fysieke en mentale gezondheid die in de horloges vertegenwoordigd zijn, werden sterk benadrukt. Na een intense medialobby stapten we met 12 journalisten en influencer Anouk Hogendijk in het vliegtuig. Een persreis die we van A tot Z verzorgden. De combinatie van een gaaf evenement, inspirerende sprekers, een geweldige sfeer en een prachtige stad maakte deze persreis tot een groot succes met een enorme boost voor de mediarelaties met Huawei. <\/p>\n\n\n\n<p><strong>Resultaten<\/strong><br>Het resulteerde in 12 mode- en lifestylepublicaties inclusief productreviews en social media content in onder andere ELLE, Cosmopolitan, Fashioncheck, Flair, Libelle, Quote, Men&#8217;s Health, NSMBL, Manly en WANT, waarmee 12,5 miljoen Nederlanders werden bereikt.\u00a0\u00a0<\/p>\n","protected":false},"template":"","class_list":["post-6095","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Huawei - Progress Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/progresscommunications.eu\/nl\/case\/huawei-persreis\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huawei - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Persreis naar MilaanHuawei organiseerde een mode- en fitnessmedia-event in Milaan &#8211; de grootste modestad ter wereld. Met een KPI van 10 Nederlandse mode- en lifestylejournalisten en slechts 4 weken tijd gingen we aan de slag. 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Met een KPI van 10 Nederlandse mode- en lifestylejournalisten en slechts 4 weken tijd gingen we aan de slag. 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