{"id":6117,"date":"2024-02-19T10:47:46","date_gmt":"2024-02-19T09:47:46","guid":{"rendered":"https:\/\/progresscommunications.eu\/?post_type=case&#038;p=6117"},"modified":"2026-09-24T13:43:13","modified_gmt":"2026-09-24T11:43:13","slug":"igh-strategische-pr","status":"publish","type":"case","link":"https:\/\/progresscommunications.eu\/nl\/case\/igh-strategische-pr\/","title":{"rendered":"IG&#038;H"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Zichtbaarheid van IG&amp;H vergroten met strategische PR<\/strong><br>We begonnen met uitgebreide meetings en intakes met het marketing- en communicatieteam van IG&amp;H om inzicht te krijgen in hun sectorkennis, unieke Points of View, plannen, doelstellingen en ervaring. Deze inzichten werden de hoeksteen van onze PR-strategie. Het hielp ons de focus van IG&amp;H te begrijpen en over hun lopende projecten en visie te communiceren. We voerden uitgebreid onderzoek uit, waaronder Share of Voice, en sector media-analyses, en zorgden voor een duidelijke visie op succes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De resultaten in de eerste 10 maanden van de samenwerking waren uitstekend met hoogtepunten als:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Een paginagroot opinieartikel, van de Managing Director van de Health Division, gepubliceerd in een landelijk dagblad, dat een landelijk gesprek op gang brach over het Nederlandse zorgstelsel.<\/li>\n\n\n\n<li>De CEO van IG&amp;H was te gast in de podcastserie <a href=\"https:\/\/www.bnr.nl\/podcast\/baanbrekende-businessmodellen\/10502229\/consultants-zoeken-naar-andere-verdienmodellen\" target=\"_blank\" rel=\"noreferrer noopener\">\u2018Baanbrekende Business Models&#8217; van Business News Radio<\/a>, waar hij de transformatie van het bedrijf naar een veelzijdige organisatie besprak.<\/li>\n\n\n\n<li>Een artikel van drie pagina&#8217;s in een IT-management medium lichtte de visie van IG&amp;H toe en benadrukte hoe low-code technologie de digitalisering in de gezondheidszorg versnelt.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In de eerste helft van het jaar realiseerde Progress 78 longread artikelen over IG&amp;H, die de expertise en het thought leadership van het bedrijf onder de aandacht brachten met een indrukwekkende \u20ac227K aan earned mediawaarde en een potentieel nieuwsbereik van ongeveer 24 miljoen, waardoor de zichtbaarheid van IG&amp;H veel verder reikte dan het oorspronkelijke bereik. Onze PR-strategie zorgde voor consistente boodschappen in 95% van de berichtgeving, zodat de kernwaarden en expertise van IG&amp;H effectief werden gecommuniceerd.<\/p>\n","protected":false},"template":"","class_list":["post-6117","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IG&amp;H: PR-strategie en thought leadership | Progress<\/title>\n<meta name=\"description\" content=\"Een gerichte PR-strategie versterkte het thought leadership van IG&amp;H, met 78 verdiepende artikelen en 95% aansluiting op de kernboodschappen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/progresscommunications.eu\/nl\/case\/igh-strategische-pr\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IG&amp;H: PR-strategie en thought leadership | Progress\" \/>\n<meta property=\"og:description\" content=\"Een gerichte PR-strategie versterkte het thought leadership van IG&amp;H, met 78 verdiepende artikelen en 95% aansluiting op de kernboodschappen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progresscommunications.eu\/nl\/case\/igh-strategische-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T11:43:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/igh-strategische-pr\\\/\",\"url\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/igh-strategische-pr\\\/\",\"name\":\"IG&H: PR-strategie en thought leadership | Progress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/#website\"},\"datePublished\":\"2024-02-19T09:47:46+00:00\",\"dateModified\":\"2026-09-24T11:43:13+00:00\",\"description\":\"Een gerichte PR-strategie versterkte het thought leadership van IG&H, met 78 verdiepende artikelen en 95% aansluiting op de kernboodschappen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/igh-strategische-pr\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/igh-strategische-pr\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/case\\\/igh-strategische-pr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progresscommunications.eu\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IG&#038;H\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progresscommunications.eu\\\/#website\",\"url\":\"https:\\\/\\\/progresscommunications.eu\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam &amp; 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