{"id":8464,"date":"2026-10-14T11:39:22","date_gmt":"2026-10-14T09:39:22","guid":{"rendered":"https:\/\/progresscommunications.eu\/?post_type=case&#038;p=8464"},"modified":"2026-10-14T11:39:24","modified_gmt":"2026-10-14T09:39:24","slug":"wolk","status":"publish","type":"case","link":"https:\/\/progresscommunications.eu\/nl\/case\/wolk\/","title":{"rendered":"Wolk"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Strategie &amp; approach<\/strong><br>We gebruikten de investeringsronde als aanleiding voor een breder verhaal over valpreventie, zorginnovatie en de toekomst van de ouderenzorg. Zo positioneerden we Wolk als relevante gesprekspartner over innovatie en preventie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Activiteiten<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ontwikkeling van messaging en kernboodschappen<\/li>\n\n\n\n<li>PR rond de seed-investering<\/li>\n\n\n\n<li>Gerichte media-outreach richting landelijke, business- en zorgmedia<\/li>\n\n\n\n<li>Interviewvoorbereiding en mediabegeleiding<\/li>\n\n\n\n<li>Cre\u00ebren van interview-, podcast- en thought leadership-kansen<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resultaten<\/strong><br>De aanpak resulteerde in zichtbaarheid binnen zowel landelijke als gespecialiseerde zorgmedia. Wolk verscheen onder meer in De Telegraaf, Zorgvisie en ICT&amp;health. Daarnaast ontstonden interview-, podcast- en thought-leadershipkansen rond valpreventie, zorginnovatie en de toekomst van de ouderenzorg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaway<\/strong><br>Door de investeringsronde te verbinden aan bredere uitdagingen binnen de ouderenzorg, genereerde Wolk meer dan alleen aandacht voor de financieringsronde. Daarmee versterkten we de positionering van Wolk als expert op het gebied van valpreventie en zorginnovatie.<\/p>\n","protected":false},"template":"","class_list":["post-8464","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wolk - Progress Communications<\/title>\n<meta name=\"description\" content=\"Rond de aankondiging van een seed-investering wilde Wolk zijn zichtbaarheid binnen de ouderenzorg vergroten. 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