The award recognizes the impressive go-to-market strategy that successfully built brand awareness and generated leads across the Benelux region.
The campaign was developed for HBS, a global provider of spray foam insulation entering the Benelux market. Progress Communications created a 360-degree campaign with a strategic mix of digital marketing, media buying, PR, and content creation. The results were remarkable: over 44 million impressions across online channels, nearly 10,000 unique website visitors, and more than 1,400 conversions, including 113 direct requests to local resellers.
Stella Jansen, Managing Director at Progress Communications:
“Five years ago, we made a conscious decision to significantly expand our focus on digital marketing and media buying. The arrival of experts like Roy Heuwer — former marketer at Nike, Ring, and Apple — enabled us to craft campaigns that not only gain visibility but also deliver measurable results. This award is not only a fantastic recognition of the work by our team and the collaboration with HBS, but also proof that our agency strategy works and that we are delivering outstanding integrated campaigns.”
The campaign targeted both consumer and business audiences, leveraging platforms such as Facebook and Instagram, Google Ads, TV commercials, out-of-home advertising, advertorials, and extensive PR activities across the Netherlands and Belgium. The combination of paid and earned media led to millions in reach and 100% positive media sentiment.
More news ›