When Exotec, a pioneer in warehouse automation, made the move into the Benelux market, it was faced with a challenge: to position itself as a leading player in a market with strong, established competitors such as Vanderlande, Dematic and Swisslog.
We bring Progress
We are the leading Benelux PR and marketing communications agency for technology-driven companies that want to change the world for good.
What we do
We translate technology into accessible and appealing messages and help brands progress.
Read more ›IT & Technology
We help our clients accelerate the positive impact of IT for people, planet and organizations. We make the most complex IT matters understandable and the impact tangible. We help brands become leaders in their industry.
Consumer electronics
Gadgets, smart home solutions, wearables, and lifestyle electronics excite us. We believe technology and AI can help change the world for the better. Being experts in storytelling, we want to share that belief by building brand narratives that turn the complex into the relevant.
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FRITZ!Read more ›
One common requirement among all gamers is a stable and lag-free internet connection. Recognizing this need, Progress identified significant interest from gamers in FRITZ!Box and developed a targeted PR and marketing strategy specifically for the gaming community. With the demand for seamless online experiences continuing to rise, the importance of high-quality gaming routers like FRITZ!Box is only set to grow further. In 2025, the FRITZ! influencer campaign earned six international award recognitions across leading European PR and communications plaforms like SABRE Awards and DCA.
Awards
Proud of our
Our experience
We have experience in working for start-ups, scale ups and established brands in IT, consumer electronics, gaming, wearables, robotics, fintech and aviation industries and green tech including companies like Microsoft, Huawei, Xiaomi, Mollie, Freshworks, Satispay, Exotec, iRobot, Universal Robots, Sonos, AVM/FRITZ!Box and Accenture.
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Working with a PR agency for the first timeStarting with PR can feel deceptively simple. You have news to share, you hire an agency, and coverage should follow. But in reality, PR works best when it is treated as a strategic collaboration rather than a transactional service.Read more ›
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AI-visibility: promising, but still premature. Why PR shouldn’t overpromise on LLM optimisation (yet).Over the past year, AI-driven discovery has grown at remarkable speed. Large language models (LLMs) like ChatGPT, Gemini, Perplexity and Meta AI now play an increasingly important role in how consumers, entrepreneurs, partners and even B2B buyers research information.Read more ›
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From search engines to answer engines: new opportunities and questions for PRNot too long ago, most of us would automatically open Google when we had a question. Today, more and more people turn to ChatGPT, Perplexity, or other AI-powered platforms. With AI search, users no longer see a list of links but receive a complete, generated answer. That answer is based on sources that large language models (LLMs) consider reliable. For communication, PR, and content professionals, this marks a fundamental shift. Visibility in search engines is no longer the goal. What matters now is being recognized as part of the answer itself.Read more ›
