Case Overview

One common requirement among all gamers is a stable and lag-free internet connection. Recognizing this need, Progress identified significant interest from gamers in FRITZ!Box and developed a targeted PR and marketing strategy specifically for the gaming community. With the demand for seamless online experiences continuing to rise, the importance of high-quality gaming routers like FRITZ!Box is only set to grow further.

When Exotec, a pioneer in warehouse automation, made the move into the Benelux market, it was faced with a challenge: to position itself as a leading player in a market with strong, established competitors such as Vanderlande, Dematic and Swisslog.

While smartwatches and fitness trackers often have a techy or sporty image, Huawei proves differently with the launch of the stylish HUAWEI WATCH GT 3 Pro and the HUAWEI WATCH FIT 2. With these, the brand wants to tap into a new target group; the hip, trendy millennial with an eye for fashion. But as a technology brand, how do you raise the interest of fashion and lifestyle media for the introduction of smartwatches?  

The strategic partnership between IG&H and Progress Communications sought to transform IG&H from a well-kept secret to a recognized expert in end-to-end transformation in its target sectors: retail, health, pensions, insurance, and banking. By leveraging a blend of sector expertise, cutting-edge technology capabilities, and digital prowess, the collaboration aimed to position IG&H as a trailblazer in its industry. This reference case showcases the immense potential of strategic PR in transforming a ‘best-kept secret’ into an industry thought leader.
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Increasing the thought leadership of one of the largest telecommunications companies in the world requires focus to ensure we bring the right message at the right time.

Mid-pandemic, Xiaomi challenged us to come up with an approach to launch their Xiaomi Mi 11 flagship smartphone in the Benelux.

At the Microsoft Quantum Lab researchers work on building a quantum computer to create unparalleled computing power. Progress Communications was asked to develop a PR approach for the opening of the Lab.

For Boeing, we went to work on their positioning in the Netherlands. With a well-thought-through PR strategy we want to show that this originally American organization has been committed to investing in Dutch knowledge, the local economy and society for decades.

A bad internet connection is a gamer’s worst nightmare. Time for Progress to educate gamers on the high speed connection with FRITZ!Box by AVM.

23 qualified leads, and the sale of two Porsche Macans. The success of our campaign didn’t go unnoticed and we were shortlisted for a SABRE EMEA Award in the Marketing to Women category.

iRobot revolutionizes the way people clean and its best-known product is the Roomba robot vacuum cleaner. Increasing visibility and brand awareness via earned media and influencer engagement are iRobot’s most important objectives.

In spring, Sonos launched a variety of products and services with seemingly little connection to one another…. Progress was asked to get lifestyle media and influencers appealing to a younger audience to write about the products and services, while also highlighting the #Feel More with Sonos brand experience.

Starting with a strategic corporate identity rebranding project, our activities for PPDS – professional display solutions – evolved to a full suite of online marketing activities.

Your clients are your best ambassadors and with Universal Robots we have a great customer review program running.