Case Overview

As PR and Marketing experts, we look at your company, your product, and your goals from an integrated communication perspective. We ensure a 360 approach and will enthusiastically carry this out for you. If needed, we can also work seamlessly with other teams responsible for parts of your strategy. We think outside the box, roll our sleeves up and enjoy what we do.

 

There is so much we like to show you. So we made a selection of cases we are really proud of. If you want to know more about any of these cases, or if you are interested in specific cases, don’t hesitate to contact us!

 

We are more than willing to tell you everything you want to know.

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  • Huawei

    While smartwatches and fitness trackers often have a techy or sporty image, Huawei proves differently with the launch of the stylish HUAWEI WATCH GT 3 Pro and the HUAWEI WATCH FIT 2. With these, the brand wants to tap into a new target group; the hip, trendy millennial with an eye for fashion. But as a technology brand, how do you raise the interest of fashion and lifestyle media for the introduction of smartwatches?  

    Read more
    huawei watches
  • IG&H

    The strategic partnership between IG&H and Progress Communications sought to transform IG&H from a well-kept secret to a recognized expert in end-to-end transformation in its target sectors: retail, health, pensions, insurance, and banking. By leveraging a blend of sector expertise, cutting-edge technology capabilities, and digital prowess, the collaboration aimed to position IG&H as a trailblazer in its industry. This reference case showcases the immense potential of strategic PR in transforming a ‘best-kept secret’ into an industry thought leader.

    Read more
    ig&h_office_make strategy work
  • NTT

    Increasing the thought leadership of one of the largest telecommunications companies in the world requires focus to ensure we bring the right message at the right time.

    Read more
    ntt_workforce1
  • Xiaomi

    Mid-pandemic, Xiaomi challenged us to come up with an approach to launch their Xiaomi Mi 11 flagship smartphone in the Benelux.

    Read more
    movie magic
  • Microsoft

    At the Microsoft Quantum Lab researchers work on building a quantum computer to create unparalleled computing power. Progress Communications was asked to develop a PR approach for the opening of the Lab.

    Read more
    case-microsoft
  • Boeing

    For Boeing, we went to work on their positioning in the Netherlands. With a well-thought-through PR strategy we want to show that this originally American organization has been committed to investing in Dutch knowledge, the local economy and society for decades.

    Read more
    case-boeing
  • AVM

    A bad internet connection is a gamer’s worst nightmare. Time for Progress to educate gamers on the high speed connection with FRITZ!Box by AVM.

    Read more
    case-avm
  • PON Automotive

    23 qualified leads, and the sale of two Porsche Macans. The success of our campaign didn’t go unnoticed and we were shortlisted for a SABRE EMEA Award in the Marketing to Women category.

    Read more
    case-pon
  • iRobot

    iRobot revolutionizes the way people clean and its best-known product is the Roomba robot vacuum cleaner. Increasing visibility and brand awareness via earned media and influencer engagement are iRobot’s most important objectives.

    Read more
    556a8510 09-11-2022_photos (2)
  • Sonos

    In spring, Sonos launched a variety of products and services with seemingly little connection to one another…. Progress was asked to get lifestyle media and influencers appealing to a younger audience to write about the products and services, while also highlighting the #Feel More with Sonos brand experience.

    Read more
    sonos-mm-46
  • PPDS

    Starting with a strategic corporate identity rebranding project, our activities for PPDS – professional display solutions – evolved to a full suite of online marketing activities.

    Read more
    ppds_digital marketing
  • Universal Robots

    Your clients are your best ambassadors and with Universal Robots we have a great customer review program running.

    Read more
    #4_schweissen-mit-cobots
Huawei

While smartwatches and fitness trackers often have a techy or sporty image, Huawei proves differently with the launch of the stylish HUAWEI WATCH GT 3 Pro and the HUAWEI WATCH FIT 2. With these, the brand wants to tap into a new target group; the hip, trendy millennial with an eye for fashion. But as a technology brand, how do you raise the interest of fashion and lifestyle media for the introduction of smartwatches?  

Read more
huawei watches
IG&H

The strategic partnership between IG&H and Progress Communications sought to transform IG&H from a well-kept secret to a recognized expert in end-to-end transformation in its target sectors: retail, health, pensions, insurance, and banking. By leveraging a blend of sector expertise, cutting-edge technology capabilities, and digital prowess, the collaboration aimed to position IG&H as a trailblazer in its industry. This reference case showcases the immense potential of strategic PR in transforming a ‘best-kept secret’ into an industry thought leader.

Read more
ig&h_office_make strategy work
NTT

Increasing the thought leadership of one of the largest telecommunications companies in the world requires focus to ensure we bring the right message at the right time.

Read more
ntt_workforce1
Xiaomi

Mid-pandemic, Xiaomi challenged us to come up with an approach to launch their Xiaomi Mi 11 flagship smartphone in the Benelux.

Read more
movie magic
Microsoft

At the Microsoft Quantum Lab researchers work on building a quantum computer to create unparalleled computing power. Progress Communications was asked to develop a PR approach for the opening of the Lab.

Read more
case-microsoft
Boeing

For Boeing, we went to work on their positioning in the Netherlands. With a well-thought-through PR strategy we want to show that this originally American organization has been committed to investing in Dutch knowledge, the local economy and society for decades.

Read more
case-boeing
AVM

A bad internet connection is a gamer’s worst nightmare. Time for Progress to educate gamers on the high speed connection with FRITZ!Box by AVM.

Read more
case-avm
PON Automotive

23 qualified leads, and the sale of two Porsche Macans. The success of our campaign didn’t go unnoticed and we were shortlisted for a SABRE EMEA Award in the Marketing to Women category.

Read more
case-pon
iRobot

iRobot revolutionizes the way people clean and its best-known product is the Roomba robot vacuum cleaner. Increasing visibility and brand awareness via earned media and influencer engagement are iRobot’s most important objectives.

Read more
556a8510 09-11-2022_photos (2)
Sonos

In spring, Sonos launched a variety of products and services with seemingly little connection to one another…. Progress was asked to get lifestyle media and influencers appealing to a younger audience to write about the products and services, while also highlighting the #Feel More with Sonos brand experience.

Read more
sonos-mm-46
PPDS

Starting with a strategic corporate identity rebranding project, our activities for PPDS – professional display solutions – evolved to a full suite of online marketing activities.

Read more
ppds_digital marketing
Universal Robots

Your clients are your best ambassadors and with Universal Robots we have a great customer review program running.

Read more
#4_schweissen-mit-cobots