We defined the most important target audiences, key topics and moments in the year.
In this annual plan, we made sure that the target groups were informed about Boeing’s economic footprint in the Netherlands and the importance of STEM and diversity. We did this by setting up interviews with the managing director, organizing an ‘open office day’ at the Amsterdam office, participating in the Amsterdam Drone Week and collaborating with e.g. National Geographic on a series about Mars.
A total of 900 articles appeared on Boeing, 250 of which were the direct result of our local communications. With interviews by De Telegraaf, Opzij, BNR and the FD and spin-offs in other media, we managed to reach almost 70% of the Dutch population.
The success of our campaign didn’t go unnoticed and we were shortlisted for a SABRE EMEA Award in the Executive Communications category.
For Boeing, we went to work on their positioning in the Netherlands. With a well-thought-through PR strategy we want to show that this originally American organization has been committed to investing in Dutch knowledge, the local economy and society for decades.