Elevating IG&H’s Profile through Strategic PR
We kicked off with comprehensive meetings and intakes with IG&H’s marketing and communications team to understand their insights, plans, targets, and expertise. These insights became the cornerstone of our PR strategy. It helped us understand IG&H’s focus and uncover their ongoing projects and vision. We conducted extensive research, including news hunting and sector media analyses, and ensured a clear vision of success.
Results
The results achieved in the first 10 months of the collaboration were remarkable with highlights such as
– A full-page opinion article authored by the Health Division Managing Director, published in a national daily, sparked a nationwide conversation on the Dutch healthcare system.
– IG&H’s CEO was featured in the Business News Radio podcast series ‘Groundbreaking Business Models,’ where he discussed the company’s transformation into a multifaceted organization.
– A three-page feature in an IT management magazine explored IG&H’s vision, highlighting how low-code technology accelerates digitalization in healthcare.
In the first half of the year, Progress achieved 78 in-depth articles focused on IG&H, showcasing the company’s expertise and thought leadership with an impressive ~€227K in Earned Media Value and a potential news reach of approximately 24 million, extending IG&H’s visibility far beyond their original scope. Our PR strategy maintained a consistent 95% messaging alignment, ensuring that IG&H’s core values and expertise were effectively communicated.