Creating the ‘Feel more with Sonos’ brand connection
With ‘Feel More ‘ we created an emotional story that appealed to a younger audience and brought together a variety of products during different launch moments creating different personal touchpoints to share the #Feelmore brand message:
- Individual #Feelmore pre-briefs with and exclusive reviews under embargo by tier 1 tech media – to reinforce the relationship and not lose their interest;
- #Feelmore in NY: a personally tailored programs for top tier lifestyle media & influencers at the global launch in New York;
- ‘First to experience’ local launch event for lifestyle media with individualized program and overnight stay
- #Feelmore in Summer: Influencer collaborations with a summer/travel angle
- Broad personalized review program and tailored pitches once more review products were available
With a reach of 109 million, 107 articles, 56 reviews, we outperformed all media KPI’s with this campaign. The influencer events and collaborations resulted in a big social impact on Instagram, successfully reaching a younger audience.