Strategy & approach
We used the funding round as an opportunity to tell a broader story about fall prevention, healthcare innovation and the future of elderly care. In doing so, we positioned Wolk as a relevant voice in discussions around innovation and prevention.
Activities
- Developed core messaging
- Managed PR around the seed investment
- Targeted media outreach to national, business and healthcare media
- Interview preparation and media support
- Created opportunities for interviews, podcasts and thought leadership
Results
The approach generated coverage across both national and specialized healthcare media. Wolk was featured in publications including De Telegraaf, Zorgvisie and ICT&health. The campaign also created opportunities for interviews, podcasts and thought leadership focused on fall prevention, healthcare innovation and the future of elderly care.
Key takeaway
By connecting the funding round to broader challenges facing elderly care, Wolk generated attention beyond the investment announcement itself. This helped strengthen Wolk’s positioning as an expert in fall prevention and healthcare innovation.