As far as we are concerned, PR is inseparably tied to the digital world. In order to bring your brand, product or service to people’s attention, it is essential to have a good on-line presence. Progress Communications knows better than anyone how to combine traditional PR with content marketing, social media and SEO. We re-use existing content, such as press releases and articles/opinion pieces, and use these to create nice new content, such as a blog, an infographic, a LinkedIn update, a Facebook post or a letter to the editor of a newspaper.
By creating appealing content we can improve your on-line visibility in relation to specific subjects and reach your target groups on-line. In that way we contribute to the on-line dialogue with your target group. That’s why nearly all of our PR consultants have Google Analytics certification. They know your on-line motivation and can convert that into a PR strategy, content and the right tools.