PR strategy

Strategy forms the basis of good PR. Who do you want to reach? What is your message, and which channels should you use to distribute said message? And, even more important: what do you want to achieve, and how do we go about it?

We use a PR strategy that we establish together, based on intake meetings. You know the vision of your products, and are aware of the business objectives in the short and long term. We help you to translate these targets into quantifiable communication goals, that we turn into actionable plans and tactics.

Want to know more?

Would you like to know how Progress Communications can help you set up and execute a strong PR strategy? Contact us for more information.


How to convince the hard to reach millennial audience of the importance of online safety? For Microsoft, we came up with an awareness campaign that we executed in collaboration with B-Brave. Together with the popular Dutch boyband we set up a hoax, aiming for it to go viral. And viral it went, on social as well as traditional media.

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