Press releases

A press release. It is still the best way to bring news to the attention of journalists and editorial offices. Why? Because as long as they’re newsworthy and sent to the right media, press releases are a very effective and cost-efficient way of putting your company in the spotlight.

We can support you during this entire process. One of the most important rules for creating a successful press release, is distributing it among the right media. If content is king, distribution is queen. Our PR consultants have an extensive network of media relations , and know what is relevant for each of the editorial offices.

That’s why we think along with you proactively, considering the right angle that is in line with your vision, and taking into account alternative distribution methods such as social releases. Our in-house content creators make sure that your press release adheres to all journalistic quality requirements. This way, we can guarantee that the right message will come across, and we’ll improve your chances of success. And using our media monitoring tools , we’ll be able to see exactly who is writing or talking about you.

More information

Want to know more about how Progress Communications can help you set up and distribute your press releases? Contact us.

Royal Dutch Mint

Progress Communications supports the Royal Dutch Mint with the introduction of commemorative coins. An example is the World Heritage Series, that includes the Van Nelle five euro coin and commemorative coins such as the Waterloo and Windmill five euro coins. Or more recently, the Red Cross and King Willem Alexander Birthday coins.

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Fleetmatics

We believe that real insight into the needs and behavior of the Fleetmatics target groups form the basis for a successful campaign. Based on these insights, we define a PR campaign for each audience, with different media channels and tactics. This will ensure that marketing and PR activities reinforce each other.

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iRobot

We are continuously in contact with media and bloggers to link to relevant editorial iRobot issues. We focus on both tech, consumer and lifestyle media as well as on general media and influencers. Per medium, we focus on other qualities of the products: from specifications to the time savings they produce.

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SteamOne

It was important that consumers get in touch with the brand SteamOne and know what it has to offer. It had to be known that with the H10S of SteamOne they could make the most delicate fabrics free from creases within one minute. We decided to focus on the storytelling behind the H10S and to emphasize on the convenience of SteamOne.

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Microsoft

Microsoft turned to Progress Communications to help stimulate consumers and businesses to upgrade their devices to Windows 10. No astonishing choice, as Progress Communications already handles the Microsoft press desk on a daily basis and supports various communication projects.

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