A case study shows how your solution actually works in the real world. It puts your customer at the centre, highlights the challenges they faced, and demonstrates the tangible results you helped them achieve. And unlike sales brochures or press releases, a case study builds credibility without sounding like a pitch. It bridges the gap between theory and practice.
By sharing concrete results, it builds trust, educates potential clients, and helps brands stand out.
Here’s how to get it right and why it’s worth the effort:
1. It’s not about you, it’s about them
The best case studies aren’t brand monologues. They’re customer stories. That means framing the narrative around the challenge they faced, the journey they went through, and how your solution made a difference. It’s about showing, not telling.
Tip: Ask your client: what problem were you trying to solve? That’s your hook.
2. Focus on results, not features
While it’s tempting to highlight your most impressive product specs or innovative design, most readers just care about outcomes. They want less downtime, more sales, happier users. These are the kinds of results that stick.
Tip: Translate technical features into business benefits. Your reader shouldn’t have to do the math.
3. Be specific, or risk sounding generic
“We helped them save time and money.” Okay, but how much time? What did that change?
The more concrete you are, the more credible and memorable your story becomes. Real quotes, real numbers, real impact. That’s what makes it resonate.
4. Keep the process frictionless
Let’s be honest: no client wants to spend hours drafting copy or chasing internal approvals.
That’s why a streamlined workflow matters. All it takes is a short briefing, the right questions, and someone who can craft the story. (Spoiler: that’s where we come in.)
Tip: Set clear expectations and take the heavy lifting off your client’s plate.
5. Think beyond the PDF
A well-crafted case study isn’t just a one-off. It’s content you can repurpose again and again. PR teams can pitch it to media and marketers can turn it into social content or a blog. Sales can also use it as proof. And if the numbers are strong, it might even help you win an award.
Make case studies a core part of your content plan, not an afterthought.Show, don’t tell
In a crowded market full of bold claims and shiny decks, a case study cuts through the noise.
It shows how you create real value for real customers. And that’s a story worth telling, again and again. So next time you’re mapping out a launch, a pitch or a piece of content: don’t let the case study fall off the list. It might just be the most convincing story you haven’t told yet.