Last summer, I travelled to London to visit the LUMAS gallery. Its mission is clear: “Liberation of Art”, making art accessible to everyone through affordable, limited-edition works signed by their artists. The idea came from a German couple who collect art and believe it should remain reasonably affordable. I immediately liked the concept.
Last week, Belgium’s first LUMAS gallery opened in Brussels’ Louise district. Rather than the bare white walls we often associate with galleries, it offers a welcoming, homely atmosphere. Visitors can imagine how a work would look in their own interior. Walking past, you feel drawn to step inside and find inspiration. The gallery targets the “new collector”: someone who loves art and wants to buy a first piece.
Progress Communications supported the opening and invited journalists and bloggers for an early look. It was a busy day, with interviews before the evening reception, including one with FM Brussel. The station also interviewed artist Mikhail Porollo, whose work is on display until 2 March 2014.
Journalists and bloggers immediately responded enthusiastically:
“Unlike other galleries, LUMAS invites you to come in and look around without any obligation.”
“The living-room settings are a brilliant idea: anyone can imagine how a work would look in their own living room or kitchen.”
“It is fantastic that anyone can leave with an affordable piece of art.”
After the official opening, Progress Communications distributed a press release with attractive images of the gallery and its works. The collection is also available to browse online, with something for many different tastes. LUMAS offers more than 1,400 works by 160 international artists. I have already added one to my wish list.
Siska
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