Last week, we spent two days with our international Plexus PR Network partners. Participants travelled from countries including the United Kingdom, France, Denmark and the United States. In an open environment without competitive barriers, we had excellent conversations about entrepreneurship, the changing worlds of PR and media, clients’ evolving needs and how each agency responds. We discussed the new services agencies have developed and how others could do the same. It was fascinating to see how broad our work is and how much we can develop professionally by listening to one another’s experiences and approaches. The German agency, for example, has guided several companies, including listed businesses, through scandals, reorganisations and other reputational crises, and established a dedicated crisis division. Following Progress’s presentations last year, agencies in Italy, Spain and the United Kingdom have given their teams further training in social media. We previously travelled to Spain to train our partner Intro Iberica.
Effective brainstorming
This year, it was our turn to chair the annual Plexus PR Summit, with Brussels as an inspiring backdrop. Mariëlle van der Zouwen of Eventive Business Events led a brainstorming workshop. She not only gave us practical tips for more effective brainstorming but also guided us through a session of our own. Thanks to her expert facilitation, we did not simply end up with a wheelbarrow full of great ideas, half of which would never be implemented. We made decisions, identified resources and assigned actions to people. As a result, the Plexus network’s agenda and almost all the activities we will undertake together this year are already set. Progress will improve the Plexus website’s SEO while teaching the other agencies how to do it. Each agency will share one of its areas of expertise in the same way.
Monthly virtual meetings and the annual Plexus PR Summit create a close network. We know one another, work together and grow together. When pitching internationally, we know what we can expect from each other. And when you know what you have to offer, you can sell it!
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