How do you get journalists to write about Zumba Toning? One enjoyable and interactive approach is to let them try it themselves. Lifestyle media are already feeling the arrival of spring and looking for the latest trends to get readers ready for summer. What better way to inform readers than by sharing first-hand experience?
Last week, Steps Magazine was eager to join a Zumba Toning class, the popular workout from Zumba Fitness. An increasing number of Belgian gyms offer this efficient and effective form of exercise. Zumba Toning creatively combines the excitement of a Zumba Fitness party with lightweight, maraca-like toning sticks designed to help build muscle.
We attended the class with the journalist, and even without previous Zumba experience, it was a thoroughly successful workout. Afterwards, she interviewed the Zumba instructor to learn more about the benefits of the training. A sporting way to gather plenty of material for an engaging article!
Curious to know what she thought? You can read her verdict in Steps Magazine at the end of this month. We are certainly keeping our toning sticks close at hand…
Read more about our approach: letting people see, test and experience products.
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