If wearables are to reach beyond early adopters and attract the wider public, their design needs to become more accessible. They should not be a burden on your leg, or wrist, but a fashion statement that fits your identity and overall look.
We all know wearables such as Google Glass, the Gear Fit and Bluetooth-enabled G-Shocks. These are interesting innovations we follow with enthusiasm. Yet they have all been designed with men in mind. Perhaps that is unsurprising: men are often assumed to love gadgets and adopt them sooner than women, at least in general. For the women who try them, however, these somewhat bulky accessories can be less than ideal.
Our client Netatmo thought it could do better. Working with a designer known, among other things, for her work for Louis Vuitton, it created JUNE. First and foremost, it is a beautiful piece of jewellery, available in three colours to suit different wardrobes. A UV sensor inside works with an app to offer advice on daily sun exposure. JUNE is intended to become part of women’s beauty routines: something they enjoy wearing that also raises awareness of skin ageing and damage from too much sun. An ideal combination of fashion and function.
Only a few manufacturers specifically target women with wearables. Ringly is another example. This stylish ring alerts you to your most important messages and appointments.
How good would it be to choose a frame for Google Glass that suits you? Or to have an elegantly designed smartwatch that looks right even with a cocktail dress? I am certainly looking forward to it.
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