Social media

How often does the topic come up in your organization? Facebook, Instagram, LinkedIn, Pinterest, WhatsApp, Snapchat, Twitter and YouTube: tools we’ve got to use. Perhaps you really should grasp the nettle of social media, but let’s not go in off the deep end. They are fantastic channels for engaging with your target group (or potential target group), providing you know which social media channels your target group uses and what sort of content they’re interested in.

We can develop a social media strategy for our clients with monitoring points and targets, and provide the content planning required. Every day, together with our graphic designers, we create Facebook content for clients such as Lufthansa and FRITZ!Box, and manage their Facebook advertising campaigns. In addition, we regularly draft blogs (for B2B and other purposes) that we share via LinkedIn and other channels, and we create local tweets for our clients.

iRobot

We are continuously in contact with media and bloggers to link to relevant editorial iRobot issues. We focus on both tech, consumer and lifestyle media as well as on general media and influencers. Per medium, we focus on other qualities of the products: from specifications to the time savings they produce.

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Microsoft

Microsoft turned to Progress Communications to help stimulate consumers and businesses to upgrade their devices to Windows 10. No astonishing choice, as Progress Communications already handles the Microsoft press desk on a daily basis and supports various communication projects.

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Microsoft

How to convince the hard to reach millennial audience of the importance of online safety? For Microsoft, we came up with an awareness campaign that we executed in collaboration with B-Brave. Together with the popular Dutch boyband we set up a hoax, aiming for it to go viral. And viral it went, on social as well as traditional media.

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