Media relations

When it comes to journalists and bloggers, we are the first point of contact. Thanks to our extensive knowledge of our customers we are able to seamlessly help them with the information they need. And if necessary, we consult with our clients internally to be able to quickly respond to a journalist’s needs.

Proactively managing media relations is one of our main activities. We have been building a large media network of more than 6,500 different media outlets and journalists from our offices in Amsterdam and Antwerp since 2002. We communicate with dozens of journalists on daily basis and make sure our databases is always up-to-date and relevant for any of our clients. A bylined article on cloud migration or a press release about the introduction of a robot hoover both require a different approach – and journalist selection. By taking a tailored approach, we are able to send news alerts and press releases, targeted at the relevant target audience for your message.

We know IT, fintech and consumer electronics journalists on a first name basis. We know what moves them and how to get them curious about your organization and products. We are comfortable talking about a large variety of subjects, including IT, Internet of Things (IoT), big data, business intelligence, smart homes, consumer electronics and wearables. This allows us to lobby for specific interviews, customer references and blog posts.

Fleetmatics

We believe that real insight into the needs and behavior of the Fleetmatics target groups form the basis for a successful campaign. Based on these insights, we define a PR campaign for each audience, with different media channels and tactics. This will ensure that marketing and PR activities reinforce each other.

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iRobot

We are continuously in contact with media and bloggers to link to relevant editorial iRobot issues. We focus on both tech, consumer and lifestyle media as well as on general media and influencers. Per medium, we focus on other qualities of the products: from specifications to the time savings they produce.

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SteamOne

It was important that consumers get in touch with the brand SteamOne and know what it has to offer. It had to be known that with the H10S of SteamOne they could make the most delicate fabrics free from creases within one minute. We decided to focus on the storytelling behind the H10S and to emphasize on the convenience of SteamOne.

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