PR tactic

A good PR strategy is only as good as its execution. That’s why we immediately put plans into action, executed by a dedicated account team.

We establish your target group and which channels they use. We make sure the press lists are in line with your objectives and we guarantee that your content ends up among the right journalists. We pitch blogs and products with relevant media, bloggers and vloggers and we help you organize interviews and press conferences. Or we set up campaigns with social influencers. In the end, we focus on your target group and the media platforms that are used to reach them.

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Would you like to know how Progress Communications can help you in your PR activities? Contact us for more information.

iRobot

We are continuously in contact with media and bloggers to link to relevant editorial iRobot issues. We focus on both tech, consumer and lifestyle media as well as on general media and influencers. Per medium, we focus on other qualities of the products: from specifications to the time savings they produce.

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Microsoft

How to convince the hard to reach millennial audience of the importance of online safety? For Microsoft, we came up with an awareness campaign that we executed in collaboration with B-Brave. Together with the popular Dutch boyband we set up a hoax, aiming for it to go viral. And viral it went, on social as well as traditional media.

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