Technology deserves a story people understand and remember. ProgressCommunications is a PR agency in Amsterdam for technology-driven businesses. From our office in Amsterdam-Duivendrecht, we help B2B and B2C brands with positioning, media relations, content and campaigns for the Dutch market.
Discuss your PR goals with our team
A PR agency in Amsterdam that understands your technology
A new solution becomes meaningful when people understand the problem it solves. Who benefits? Why does it matter? And what expertise makes your organisation a valuable voice in the conversation? These questions are the starting point for our approach.
We work with companies in IT, software, robotics, fintech, gaming and consumer electronics. We turn technical detail into stories about applications, people and developments in society. This helps your experts share their knowledge with journalists, business decision-makers and consumers.
Public relations for the Dutch market
An international message does not automatically resonate in the Netherlands. Editors need an angle that fits their readers and the news agenda. We identify the developments your brand can explain, the Dutch examples that make the story tangible and the spokesperson best placed to tell it.
From Amsterdam, we connect local market knowledge with your organisation’s ambitions. Whether you are entering the Netherlands, launching a product or developing an ongoing PR programme, we shape the approach around your objectives, audience and resources.
What our communications agency can do for you
PR strategy and positioning
We clarify your brand story and choose topics on which your organisation can contribute credibly. We then connect your expertise with the questions customers and journalists are asking. This gives interviews, expert articles and campaigns a clear direction. Explore our public relations expertise.
Media relations and spokesperson support
We develop newsworthy angles, approach relevant editorial teams and support conversations with journalists. Our media relations specialists combine subject knowledge with an understanding of the Dutch media landscape. We prepare spokespeople for interviews through media training.
Content, influencers and digital campaigns
A strong story reaches further when channels reinforce each other. We create content for your own platforms and connect it with PR, influencers and digital marketing. The audience determines which combination makes sense.
Turning technology into a relevant story
For Exotec, we made warehouse automation relevant through stories about people and their work. The Exotec case study shows how PR and other communications channels can work together to build a position in the Benelux.
For FRITZ!, we connected product knowledge with gamers’ interests through influencers, content and media. Projects like these require an understanding of both the technology and the community. Explore our PR and communications case studies for examples of our approach.
Want to know more about the agency and the recognition for our work? Read about ProgressCommunications as an award-winning PR and communications agency.
Working with our PR agency in Amsterdam
We start with a conversation about your organisation, market and communications challenge. Next, we develop the positioning, topics and channels. We agree who will take responsibility for each part of the programme and how we will discuss progress and results.
Before work begins, we define which outcomes matter. These may include relevant media coverage, visibility for your experts, delivery of key messages and visits to your website. This helps us assess how communications support your objectives and make informed adjustments.
A Dutch team connected across the Benelux
Want to reach Belgium as well as the Netherlands? Our teams in Amsterdam and Antwerp work together, taking differences in language, media and local topics into account. Your brand message stays consistent while the execution fits each market. Find out more about our PR agency in Antwerp and our coordinated approach as a Benelux PR agency.
Frequently asked questions about PR in Amsterdam
Where is your Amsterdam office?
You will find ProgressCommunications at Pieter Braaijweg 87, 1114 AJ Amsterdam-Duivendrecht, the Netherlands. Contact us to arrange an introduction to the team.
Do you only work with businesses based in Amsterdam?
No. We work with Dutch and international technology companies that want to strengthen their visibility in the Netherlands. Your organisation does not need to be based in Amsterdam.
Do you support both B2B and consumer brands?
Yes. We work with technology companies reaching business customers as well as brands in gaming, wearables and consumer electronics. The audience determines the message, choice of media and campaign.
How much does a PR agency in Amsterdam cost?
The scope depends on your objectives, timeline, markets and activities. A standalone product introduction requires a different commitment from an ongoing PR programme. After our initial conversation, we prepare a proposal with a clear scope.
Meet ProgressCommunications in Amsterdam
Would you like to raise awareness of your technology, introduce a new product or give your experts a clearer profile? Tell us what you want to achieve. We can discuss how PR and communications can support your next step.
Arrange an introduction
Pieter Braaijweg 87, 1114 AJ Amsterdam-Duivendrecht
+31 (0) 20 363 11 52
contact@progresscommunications.eu