Turn your technology into a story that builds trust and inspires action. ProgressCommunications is a Benelux PR agency with teams in Amsterdam and Antwerp. We help technology-driven companies strengthen their reputation and visibility in the Netherlands and Belgium, bringing PR strategy, media relations, content and marketing communications together in one coordinated approach.
Are you entering a new market, launching a product or helping your experts develop a recognisable voice? We translate your ambitions into stories that connect with the media and audiences you want to reach.
Benelux PR agency: one brand story, locally relevant
The Netherlands and Belgium are close neighbours, but effective communication requires distinct choices in each country. A topic that interests Dutch trade media may need a different angle in Belgium. Language, the news agenda and the way audiences use information also vary.
As a PR agency in the Benelux, we combine a shared strategy with local execution. First, we clarify what your brand stands for. Then we make the message relevant to each market through suitable examples, focused media selection and spokespeople who can explain the subject convincingly. Your story remains recognisable while connecting with the people you want to reach.
This also helps international organisations strengthen their communications in the region. An international announcement is the starting point. Local significance makes it interesting to a journalist, business decision-maker or consumer.
PR agency in the Netherlands: visibility from Amsterdam
Looking for a PR agency in the Netherlands that makes technical topics understandable? Our Amsterdam-Duivendrecht team connects technology expertise with an understanding of the Dutch market. We help your organisation choose a clear position and communicate it consistently.
For a B2B company, this might mean translating expertise in software, automation or IT into interviews and substantive articles. For a consumer brand, a combination of product reviews, influencers and relevant media may be more suitable. We focus on the information your audience needs and the sources it trusts.
We also look beyond a single announcement. Which topics remain relevant? Which customer examples support your story? How does a product launch fit the wider brand positioning? Learn more about our PR agency in Amsterdam.
PR agency in Belgium: local knowledge from Antwerp
A PR agency in Belgium needs to understand a diverse media landscape. From Antwerp, we develop communications for your Belgian audiences. We identify relevant topics and editorial teams and explore how your message can gain local significance.
For companies expanding from the Netherlands into Belgium, translation alone is often insufficient. Context, examples and the approach to media also need attention. We agree in advance which regions, languages and audiences the programme will cover, giving the Belgian market a full place in the strategy.
Our teams connect this local approach with your organisation’s goals. You build a consistent reputation while allowing for differences between markets. Explore our PR expertise in Antwerp.
For technology companies with a story that matters
Technology changes how people work, live and do business. Yet technical capabilities do not automatically explain why an innovation matters. We help you make that connection, moving from features and specifications to applications, insights and stories that resonate with your audience.
ProgressCommunications works with B2B and B2C businesses in IT, software, robotics, fintech, gaming and consumer electronics. Brands in smart homes, wearables and green technology also benefit from a team that takes time to understand the subject. We work with start-ups, scale-ups and established organisations.
Business audiences may prioritise reliability, practical application and expertise. Consumers often want to know what a product adds to daily life. These differences shape the story, channel selection and measures of progress.
What our Benelux PR agency does for you
PR strategy and positioning
We bring your communications goals, audiences and distinctive expertise together. We then define the key messages and topics on which your organisation can contribute credibly. This foundation guides corporate communications, product launches and thought leadership. Explore our public relations approach.
Media relations and newsworthy stories
Relevant coverage starts with understanding both the subject and the journalist. We develop story angles, prepare press materials and support interviews. We also follow market developments to identify suitable opportunities. Through media relations, we connect your expertise with the questions editorial teams and their audiences are asking.
Content and thought leadership
An expert article, customer story or interview can make a complicated topic accessible. We help your specialists turn their knowledge into clear content, aligned with your positioning and suited to the channel. Over time, this supports a recognisable profile.
Influencers, digital marketing and events
PR becomes more coherent when media coverage, owned content and campaigns reinforce each other. Depending on the audience, we combine them with influencer campaigns, digital marketing or events. The strategy and the role of each channel determine the mix.
Media training and visibility in AI search
Spokespeople need to explain their message clearly, including when an interview brings unexpected questions. Our media training supports that preparation. We also work on AI search visibility: clear, consistent information about your organisation in a changing search landscape.
Benelux PR in practice
Exotec: from warehouse technology to a relevant brand story
For Exotec, we connected warehouse automation with stories about people and their work. The campaign developed from media relations into a combination of earned, paid, shared and owned media, making the technology meaningful to business audiences in the Benelux.
The published case reports more than 150 publications and 19 million media impressions in 2024. It also describes a doubling of website traffic from the Netherlands. Read the Exotec case study for the strategy, reporting period and results.
FRITZ!: connecting technology with the gaming community
For FRITZ!, we translated knowledge of networking products into a story about gamers’ needs. Influencers, product experiences, content and gaming media reinforced each other. The published case describes 75 content items with a combined reach of one million.
The campaign received two third places at the Digital Communication Awards, for Influencer Communications and Brand Campaign. Explore our campaign case studies for the approach. These examples illustrate our work; the results belong to those specific campaigns.
How we develop your PR programme
1. Goals and starting point. We discuss your organisation, markets and communications challenge. Do you want to build awareness, support a launch or develop a stronger reputation? That choice sets the direction.
2. Strategy and local adaptation. We sharpen the positioning and select topics, audiences and channels. We then define the execution for the Netherlands, Belgium and any additional Benelux audiences.
3. Delivery with the right team. PR consultants, content creators and digital specialists work together on the programme. We agree contributions, responsibilities and coordination with your organisation.
4. Reporting and improvement. We assess results and use the findings to refine the programme. Indicators can include the relevance of coverage, delivery of key messages, engagement and website traffic. Learn more about our way of working.
Questions about PR in the Netherlands, Belgium and the Benelux
Can we work together in just the Netherlands or Belgium?
Yes. We shape the programme around the market relevant to your organisation: the Netherlands, Belgium or a combination. A coordinated Benelux strategy is particularly valuable when you want to reach several markets with a consistent brand story.
What is the advantage of one PR agency for the Benelux?
A shared strategy makes it easier to align messages, planning and content. Local knowledge remains essential. Our Amsterdam and Antwerp teams combine coordination with an approach that respects the differences between markets.
Does a Benelux campaign also include Luxembourg?
The Benelux consists of the Netherlands, Belgium and Luxembourg. We agree in advance which countries and languages your campaign will cover. Our Exotec case demonstrates communications experience across all three countries. We discuss the work required for your audiences and ambitions.
Do you work with international companies?
Yes. We help international technology businesses make their story relevant to audiences in our region. We adapt international positioning into local topics and a suitable approach to media. Your organisation does not need to be based in the Netherlands or Belgium.
How much does a Benelux PR agency cost?
Costs depend on the countries, objectives, timeline and activities involved. A product launch requires a different commitment from an ongoing communications programme. After an introduction, we develop a proposal that clearly defines activities and responsibilities.
How do we assess whether PR is working?
We agree which indicators fit your objectives before work begins. Alongside publication numbers, we can examine media quality, delivery of key messages and relevant responses. Where data is available, website visits and enquiries can provide further insight.
Meet ProgressCommunications
Looking for a PR agency in the Netherlands, a PR agency in Belgium or one partner for Benelux communications? Tell us where you are and what you want to achieve. We can explore how your technology, expertise and ambitions can become a compelling story.
Arrange an introduction to our PR team
The Netherlands: Pieter Braaijweg 87, 1114 AJ Amsterdam-Duivendrecht · +31 (0) 20 363 11 52
Belgium: Lange Lozanastraat 142, 2018 Antwerp · +32 (0) 3 303 2070
contact@progresscommunications.eu