Technology deserves a story people understand. ProgressCommunications is a technology PR agency for companies that want to make innovation visible and relevant. We connect technical expertise with the questions customers, journalists and other stakeholders ask. This gives your brand a clearer voice and a stronger foundation for credibility.
From business software and IT to robotics, gaming and consumer electronics, we turn complex subjects into accessible stories. Our teams in Amsterdam and Antwerp support technology companies with PR strategy, media relations, content and campaigns in the Netherlands and Belgium.
Discuss your technology and PR goals with our team
A technology PR agency that looks beyond the product
A new feature or technical breakthrough is a useful starting point. But why should someone pay attention? What problem does the technology solve? And what changes for the people who use it? These questions help turn a product announcement into a relevant story.
As a tech PR agency, we explore your product, market and customers before choosing an angle. An IT specialist needs different information from a business leader, journalist or consumer. We adapt the message, supporting evidence and channel to the audience.
We look for practical applications, customer experiences and insights from your experts. These give innovation meaning. They also provide material for interviews, articles, product launches and your own communications channels.
Technology PR services: from positioning to media coverage
Strategy and a clear brand story
What should your company be known for? Who needs to hear from you? And what makes your expertise distinctive? We bring your ambitions, audience and proof points together in a clear positioning. Then we identify the topics and messages that support it.
This foundation makes it easier to choose the right activities. Some developments call for a press release. Others work better as a customer story, interview or expert contribution. Our public relations approach connects those activities with your wider communications goals.
Media relations and expert voices
Technology PR requires an understanding of the subject and the way journalists work. We develop relevant angles and approach suitable editorial teams. These may include trade publications, business titles or consumer media, depending on the story and its audience.
Through media relations, we create opportunities for your experts to contribute to meaningful conversations. We help spokespeople explain their knowledge clearly, answer questions and put technical claims into context.
Product launches, trade shows and reviews
A launch starts well before announcement day. We clarify the news value, gather images and background information, and coordinate demonstrations and interviews. We also consider what journalists need to understand or test the product.
At a technology trade show, many brands compete for attention at once. Clear messages, preparation and carefully planned press meetings help create useful conversations. After the event, we follow up on questions and identify opportunities to develop the story further.
Thought leadership and content for tech brands
Your experts have knowledge that goes beyond individual products. What is changing in their market? Which assumptions need a closer look? And what can others learn from their experience? We use those insights to develop contributions that demonstrate expertise.
We connect interviews and expert articles with content for your own channels. This helps people recognise your message across different touchpoints. Concrete examples, clear language and a consistent point of view give that content direction.
B2B technology PR and consumer communications
B2B technology decisions often involve several people. A technical specialist may focus on integration and capabilities. A business leader wants to understand the value and the risks. We help your organisation answer those different questions within one consistent brand story.
Consumer technology also needs to show how a product fits into everyday life. Reviews, demonstrations and partnerships with relevant creators can make the experience tangible. The approach changes with the audience, while the technical evidence remains essential.
Our technology communications work covers subjects such as software, IT, digital innovation, automation and consumer electronics. At the start, we discuss the expertise, spokespeople and examples available within your organisation. That creates a practical basis for the programme.
Technology communications in practice
Exotec: a human perspective on automation
For Exotec, we connected warehouse automation with social themes, including the work and well-being of warehouse employees. The strategy linked technical innovation with its meaning for people. An initial focus on earned media developed into a broader mix of communications channels.
The Exotec case study shows how a technology PR agency can translate complex innovation into relevant stories for trade media and wider business audiences.
FRITZ!: connecting technology with the gaming community
For FRITZ!, we brought technical product knowledge together with the interests of gamers. The campaign combined brand storytelling with influencers, media, reviews and hands-on experiences. Understanding the community was as important as understanding the technology.
Explore our PR and communications case studies for more examples, or read about ProgressCommunications as an award-winning PR agency.
One tech PR strategy, local expertise in the Netherlands and Belgium
International technology companies often have a central narrative. However, journalists and customers ask different questions in each market. We help international stories become locally relevant through suitable examples, spokespeople and news angles.
Our PR team in Amsterdam and PR team in Antwerp work together for brands that want to reach both markets. Learn more about our coordinated approach as a Benelux PR agency.
Working with our technology PR agency
We start with a conversation about your company, technology and communications challenge. Next, we review your audience, existing narrative and available evidence. This gives us the basis for a proposal covering the approach, activities and timing.
During the programme, we agree on topics, responsibilities and review processes. We discuss which experts can contribute and how technical information should be checked. This helps us respond to journalists efficiently while keeping the content accurate.
We also agree how to assess results. Depending on your objectives, this may include relevant media coverage, delivery of key messages, visibility for experts and visits to important website pages. We review what those results mean and where the programme needs adjustment.
Frequently asked questions about technology PR
What does a technology PR agency do?
A technology PR agency helps tech companies communicate their expertise, products and vision. Services can include positioning, media relations, product launches, thought leadership and content. The programme is shaped around the audience and communications objectives.
How does tech PR differ from general PR?
The foundations are the same: relevant stories and trust. Technology subjects often need additional explanation. Technical claims, applications and market developments must be accurate and understandable. Close collaboration with subject experts is therefore an important part of the work.
Do you support both B2B and consumer technology brands?
Yes. We work with technology companies that serve business customers and brands that reach consumers. We adapt the message, media and content to the people you want to reach.
Can you help international technology companies enter the Benelux?
Yes. Our teams in the Netherlands and Belgium adapt international communications to local audiences. We coordinate with your marketing and communications team and identify where local examples or messages are needed.
How much does a technology PR programme cost?
The scope depends on your goals, markets, timeline and activities. A product launch requires a different commitment from an ongoing thought leadership programme. After an introductory conversation, we prepare a proposal with a clear scope.
Make your technology relevant to the people who matter
Looking for a technology PR agency that understands your innovation and your audience? Tell us about your ambitions or communications challenge. We can discuss how to make your story clearer and connect it with the right people.