The French Brunel sold its maintenance and cleaning products in specialized Belgian do-it-yourself stores up until 2014. In May 2014, they introduced the Starwax and Starwax The Fabulous product range to the general public at the Brico and Brico Plan-IT. Since then, they’ve asked Progress Communications to support them in their PR activities. The media don’t exactly run hot for cleaning products. By setting up product reviews for media and lifestyle/mommy bloggers, relevant media specials and thematic press releases, Progress Communications creates brand awareness and positions Starwax as a quality player in the Belgian market.