Blog

Cloud computing, storage, the internet of things and disruptive hardware are trending topics at Progress Communications. That’s no surprise, considering these topics determine the business of most of our clients. But, certain ‘n00bs’ took over these topics as well. IT no longer is something only nerds pay attention to. Today, we all save our files in the cloud and when discussing collecting personal data, we refer to it as ‘big data’.

Very often lately, we hear about cyber attacks. News about such incidents is widely publicized. That’s hardly remarkable, given that sensitive information has landed on the street, personal information is stolen, a company is completely shut down and small or larger sums are required in exchange for data release. In short, the economic and social impact is high.

Progress Communications added Boeing company to its client portfolio in 2014. The aviation giant selected Progress Communications as its new PR and communication agency in the Netherlands.

“Sinterklaas? Do you mean Santa Claus?” is easily our international clients’ most frequently asked question whenever we talk about this Dutch national holiday. Uhm no, I mean Sinterklaas. Followed by the usual explanation: “Sinterklaas is this old guy dressed in red, and he rides a white horse. He has hundreds of Black Petes who help him buy, wrap and ship all the presents for all of the well-behaved kids. It is a national holiday that is celebrated on December 5th…”

For the launch of Nokia Lumia devices we organised a launch event for the Benelux press. The devices have been designed with a sensitive touchscreen that can be operating with gloves on. With this approach, the concept of a press event in Amsterdam and Brussels taking place just before the Christmas period quickly took form.

Social media is an integral component of our PR tools, since social media means that everyone can publicly share their experiences, and brands can enter into direct conversations with clients/potential clients.

Working at a PR agency involves a great deal more than sending out press releases and setting aside test products for journalists. For instance, we help our clients with interviews they have with journalists. We both set them up and oversee them.

We regularly organise internal workshops within Progress Communications. A colleague from the LVT Group, of which Progress is part, occasionally holds internal sessions on time management, while another colleague presents an update on the latest developments in social-media land.

Pixum offers numerous fun and creative products which you can make from your digital photos. With the summer holidays approaching, Progress Communications Belgium and Pixum together came up with a fun angle for a press tour.

Since 2009, Progress Communications has been taking care of the entire PR pathway around new commemorative coins for the Royal Netherlands Mint. These special issues are presented during a ceremonial ‘First Strike’ under the watchful eye of the Minister of Finance.