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Sometimes we forget the incredible things we do in our jobs. We work hard to achieve goals and don’t always take the time to actually reflect upon what we already have achieved. In fact, sometimes we even have difficulty remembering what it is we did last quarter.

What is the point of great content if it can't be found? Traditionally, PR consultants broadcast content through our contacts in the press, not least through press releases, interviews, reviews and opinion pieces. PR has always been about the broadcasting of content through well-targeted mass-reach channels and a one-to-one media approach.

Communicatieonline recently published a list of motives for the communications industry. German communications professionals explained why they had chosen a career in communications. A diverse profession, ability to use your own skill set and self-development were the top three reasons. This list prompted me to identify my own motivational factors.

With the growing popularity of social-media platforms such as Vine, Instagram, Snapchat and Musical.ly, it's hard not to be aware of video content. Facebook and Twitter are turning to video, too, with apps such as Periscope. So: here are five reasons why you too need to embrace video content in your on-line strategy.

Cloud computing, storage, the internet of things and disruptive hardware are trending topics at Progress Communications. That’s no surprise, considering these topics determine the business of most of our clients. But, certain ‘n00bs’ took over these topics as well. IT no longer is something only nerds pay attention to. Today, we all save our files in the cloud and when discussing collecting personal data, we refer to it as ‘big data’.

Very often lately, we hear about cyber attacks. News about such incidents is widely publicized. That’s hardly remarkable, given that sensitive information has landed on the street, personal information is stolen, a company is completely shut down and small or larger sums are required in exchange for data release. In short, the economic and social impact is high.

Progress Communications added Boeing company to its client portfolio in 2014. The aviation giant selected Progress Communications as its new PR and communication agency in the Netherlands.

For the launch of Nokia Lumia devices we organised a launch event for the Benelux press. The devices have been designed with a sensitive touchscreen that can be operating with gloves on. With this approach, the concept of a press event in Amsterdam and Brussels taking place just before the Christmas period quickly took form.

Social media is an integral component of our PR tools, since social media means that everyone can publicly share their experiences, and brands can enter into direct conversations with clients/potential clients.

Working at a PR agency involves a great deal more than sending out press releases and setting aside test products for journalists. For instance, we help our clients with interviews they have with journalists. We both set them up and oversee them.

We regularly organise internal workshops within Progress Communications. A colleague from the LVT Group, of which Progress is part, occasionally holds internal sessions on time management, while another colleague presents an update on the latest developments in social-media land.

Pixum offers numerous fun and creative products which you can make from your digital photos. With the summer holidays approaching, Progress Communications Belgium and Pixum together came up with a fun angle for a press tour.