Blog
-
AI-visibility: promising, but still premature. Why PR shouldn’t overpromise on LLM optimisation (yet).Over the past year, AI-driven discovery has grown at remarkable speed. Large language models (LLMs) like ChatGPT, Gemini, Perplexity and Meta AI now play an increasingly important role in how consumers, entrepreneurs, partners and even B2B buyers research information.Read more ›
-
From search engines to answer engines: new opportunities and questions for PRNot too long ago, most of us would automatically open Google when we had a question. Today, more and more people turn to ChatGPT, Perplexity, or other AI-powered platforms. With AI search, users no longer see a list of links but receive a complete, generated answer. That answer is based on sources that large language models (LLMs) consider reliable. For communication, PR, and content professionals, this marks a fundamental shift. Visibility in search engines is no longer the goal. What matters now is being recognized as part of the answer itself.Read more ›
-
How we help brands stand out at Europe’s biggest consumer tech showBerlin will once again become the heart of the consumer tech world as IFA 2025 kicks off. For us, at Progress Communications, it’s one of the highlights of the year, and not just because it’s Europe’s largest consumer electronics event.Read more ›
-
Let your customer do the talkingThere’s no better proof than a satisfied customer. Yet case studies are often overlooked. Left off content calendars, forgotten during campaign kick-offs, or reduced to quotes and bullet points. A missed opportunity. Because when done right, a case study isn’t just nice to have. It’s proof. It shows your impact in action, through the words and results of a real customer.Read more ›
-
Back to the core of PR, with AI as a sidekickLet’s be honest: every time a new technology comes along, someone proclaims the end of our jobs. With AI, in all its forms, it’s no different. But PR and marcom professionals really don’t need to worry. We won’t be replaced by AI, but we might be replaced by colleagues who learn how to use it smartly. It’s time to embrace that reality and to highlight where our true value lies.Read more ›
-
Sounds like AI? Your own voice still makes the differenceWe come across them more and more, blogs or LinkedIn posts that tick all the boxes. It opens with a question, followed by a bulleted list of emojis and ends with a catchy summary. The tone is smooth and inoffensive. But something is missing.Read more ›
-
Three essentials for a successful influencer partnershipInfluencers can play an important role in a PR strategy. Finding creators who fit a client’s campaign, or developing a campaign around them, is a familiar part of our work. Our colleague Charise explained why influencers can strengthe...Read more ›
-
Walking at work: how a stroll can boost your productivityEvery step helps “Anyone coming for a walk?” We hear this question almost every day at our office. Most afternoons, we take a stroll after lunch. Especially now that the sun is making a more regular appearance, it is lovely to get outsi...Read more ›
-
How to make podcasts part of your media strategyA BNR podcast inspiration session prompted me to look more closely at the editorial and commercial possibilities of the format. What can a podcast offer your business, and how should it fit into your media strategy? Listening on demand On-d...Read more ›
-
How to build an executive's reputationWe often get questions from clients to support them in the thought leadership. However, few ask for an executive profiling program, while their reputation is of great value for a company.Read more ›
-
Cyberattack communications: 3 tips to build trustTrust is the basis for technology’s success. The more people (dare to) use it, the faster we innovate and the better applications like artificial intelligence can become.Read more ›
-
Influencer MarketingInfluencer marketing is undeniably one of the key aspects of social media marketing. Today, influencer marketing reigns supreme as the fastest-growing channel for customer acquisition and brand managers need to do all they can to prepare for the next era of digital presence. Brands are becoming savvier at implementing the best approach and partnerships for their campaigns. We love to share our most important insights in the influencer marketing landscape with you.Read more ›
