Blog
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What creating AI Christmas cards taught us about communicationYou might be curious about Progress Communications' Christmas greetings this year. Typically, our designer handles this task, but we decided to take a different approach. At Progress Communications, we organize monthly knowledge-sharing sessions where we discuss the latest developments, share best practices, showcase great results, and learn new techniques. Naturally, this year included some insights into Generative AI.Read more ›
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Sinterklaas vs Santa Claus“Sinterklaas? Do you mean Santa Claus?” is our international clients’ most frequently asked question whenever we talk about this national holiday. Sinterklaas comes from Spain, is dressed in a red robe with white and gold accents, wears a mitre with a gold cross, and he rides a white horse. He has hundreds of Petes who help him buy, wrap and ship all the presents for all of the well-behaved kids. It is a national holiday that is celebrated on December 5th in the Netherlands and December 6th in Belgium.Read more ›
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It's official: We are a Great Place To WorkIt is with great pride that we announce that Progress Communications is officially certified as a Great Place To Work®! With a wonderful result - 88 percent of our colleagues say: All things considered, I find Progress Communications a Great Place To Work, which we are very happy with.Read more ›
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The five fundamentals of crisis communicationNo one wants to face a crisis. But handling communication well helps you keep the situation under control and protect your company’s reputation. Every crisis is different, yet these five fundamentals provide a strong starting point. 1...Read more ›
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Academy Power Day: learning, connection and inspirationColleagues from across the Netherlands and Belgium travelled to Breda for the Academy Power Day: a day to learn from one another and from guest speakers, and to spend time together. Everyone chose a personal programme of sessions, with spac...Read more ›
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Why Google Analytics is valuable for PR consultantsA while ago, my colleague Charise wrote in her blog that traditional PR was no more, and that the profession was not adapting quickly enough to the data revolution. Data is now central to much of what we do. Many PR activities take place on...Read more ›
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Three tips for a successful team workationOur team’s working trip to Portugal gave Dutch and Belgian colleagues an opportunity to spend time together in a different setting. Before leaving, we explained why we were going. Looking back on that 2018 experience, three practical ...Read more ›
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Earn your place in the spotlight: five communication tipsA television programme celebrating innovation can give a promising organisation an exceptional PR opportunity. Whether the subject is delivery drones or mixed-reality applications in healthcare, a compelling demonstration can make a technol...Read more ›
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How to encourage more creative PR ideasData is an important source of information in PR. At Progress Communications, our work with B2B and B2C companies in ICT, consumer electronics and fintech regularly draws on it. But analysis is only one part of the work: clients also need c...Read more ›
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Four tips for generating leads with a LinkedIn campaignNew to LinkedIn advertising? Start with our introduction to making LinkedIn part of your PR strategy. LinkedIn offers ways to connect with potential business customers through advertising and Lead Gen Forms. These forms let people share inf...Read more ›
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PR through the four seasonsTimely angles are an important part of PR, but the rhythm of the seasons can shape communications too. Certain subjects become more relevant at particular times of year, and organisations’ working patterns change along with their audi...Read more ›
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Data goldmines under pressure: Grindr benefits from Facebook's troublesFrom the archive: this article discusses the Facebook and Grindr data controversies and Mark Zuckerberg’s US Senate appearance in 2018. Mark Zuckerberg and “his” Facebook are under fire once again. A whistleblower revealed that th...Read more ›
