How to convince the hard to reach millennial audience of the importance of online safety? For Microsoft, we came up with an awareness campaign that we executed in collaboration with B-Brave. Together with the popular Dutch boyband we set up a hoax, aiming for it to go viral. And viral it went, on social as well as traditional media.
We believe that real insight into the needs and behavior of the Fleetmatics target groups form the basis for a successful campaign. Based on these insights, we define a PR campaign for each audience, with different media channels and tactics. This will ensure that marketing and PR activities reinforce each other.
Royal Dutch Mint
Progress Communications supports the Royal Dutch Mint with the introduction of commemorative coins. An example is the World Heritage Series, that includes the Van Nelle five euro coin and commemorative coins such as the Waterloo and Windmill five euro coins. Or more recently, the Red Cross and King Willem Alexander Birthday coins.
Microsoft turned to Progress Communications to help stimulate consumers and businesses to upgrade their devices to Windows 10. No astonishing choice, as Progress Communications already handles the Microsoft press desk on a daily basis and supports various communication projects.
It was important that consumers get in touch with the brand SteamOne and know what it has to offer. It had to be known that with the H10S of SteamOne they could make the most delicate fabrics free from creases within one minute. We decided to focus on the storytelling behind the H10S and to emphasize on the convenience of SteamOne.
We are continuously in contact with media and bloggers to link to relevant editorial iRobot issues. We focus on both tech, consumer and lifestyle media as well as on general media and influencers. Per medium, we focus on other qualities of the products: from specifications to the time savings they produce.