At the Microsoft Quantum Lab at the campus of the Technical University Delft (TU Delft), researchers are working on building a quantum computer; a super computer that uses quantum mechanics to create unparalleled computing power. It was up to Progress Communications and sister company Eventive Eventmarketing to set up the opening of the Microsoft Quantum Lab Delft by king Willem-Alexander on February 22, 2019 – together with Microsoft.
A bad internet connection is a gamer’s worst nightmare. That’s why they constantly look for the best possible internet reception. In order to generate brand awareness among these gamers, Progress Communications developed a social media and content campaign
for AVM (known for its FRITZ!Box routers).
If you’re an American organization, how do you strengthen the relationship with a broad Dutch audience? When our client Boeing asked us that, we were able to provide an answer almost right away: by demonstrating that the organization has been investing in Dutch knowledge and the local economy and society for several decades.
23 qualified leads. And the sale of two Porsche Macans. Those are the most important results of our influencer campaign for Pon Automotive, the Dutch distributor of several cars, including Porsche. The company enlisted Progress Communications’ help to increase awareness for the Porsche Macan. “The results exceeded our expectations.”
How to convince the hard to reach millennial audience of the importance of online safety? For Microsoft, we came up with an awareness campaign that we executed in collaboration with B-Brave. Together with the popular Dutch boyband we set up a hoax, aiming for it to go viral. And viral it went, on social as well as traditional media.
We believe that real insight into the needs and behavior of the Verizon Connect target groups form the basis for a successful campaign. Based on these insights, we define a PR campaign for each audience, with different media channels and tactics. This will ensure that marketing and PR activities reinforce each other.
Royal Dutch Mint
Progress Communications supports the Royal Dutch Mint with the introduction of commemorative coins. An example is the World Heritage Series, that includes the Van Nelle five euro coin and commemorative coins such as the Waterloo and Windmill five euro coins. Or more recently, the Red Cross and King Willem Alexander Birthday coins.
Microsoft turned to Progress Communications to help stimulate consumers and businesses to upgrade their devices to Windows 10. No astonishing choice, as Progress Communications already handles the Microsoft press desk on a daily basis and supports various communication projects.
It was important that consumers get in touch with the brand SteamOne and know what it has to offer. It had to be known that with the H10S of SteamOne they could make the most delicate fabrics free from creases within one minute. We decided to focus on the storytelling behind the H10S and to emphasize on the convenience of SteamOne.
We are continuously in contact with media and bloggers to link to relevant editorial iRobot issues. We focus on both tech, consumer and lifestyle media as well as on general media and influencers. Per medium, we focus on other qualities of the products: from specifications to the time savings they produce.