Fleetmatics

We believe that real insight into the needs and behavior of the Fleetmatics target groups form the basis for a successful campaign. Based on these insights, we define a PR campaign for each audience, with different media channels and tactics. This will ensure that marketing and PR activities reinforce each other.

Companies with vehicle fleets can significantly boost efficiency driving and planning more efficiently. Fleetmatics makes it possible for companies to manage their fleet as efficiently as possible, among others by paying more attention to issues such as fuel consumption, vehicle maintenance and efficient planning. The company is supplying fleet management systems, based on GPS.

Strategy

We believe that real insight into the needs and behavior of the Fleetmatics target groups form the basis for a successful campaign. Starting point, therefore, is always to use our tools to see what is bothering the target group. For example, for courier companies, there are other issues than for the installation industry. Based on these insights, we define a PR campaign for each audience, with different media channels and tactics. This will ensure that marketing and PR activities reinforce each other.

Results

Each quarter we define the target groups and the approach. For example, we rolled out a successful campaign for the construction industry. The campaign included support for a lead program in Cobouw, the leading Dutch magazine for the construction industry, and copywriting and placement of blogs and reference stories in trade publications and Fleetmatics’ own channels. In trade magazine De Aannemer an appealing reference story was published. Cobouw.nl featured a visionary article. All this enabled Fleetmatics to greatly expand its customer base, profit from good online findability benefits thanks to our SEO approach and reinforce its connection with the media.