Blog
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PR and data: a strong partnershipCreating interesting content as a technology PR agency can be challenging when the subject includes technical details unfamiliar to a wider audience. That does not make technology boring. As Marieke explained in her article on PR for IT com...Read more ›
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Why PR for IT companies is the best job in the worldOriginally published in January 2017. The personal experiences and client examples below reflect that time. When I tell people I work for a PR agency specialising in technology, I often get puzzled looks. First, because some people still se...Read more ›
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Four ways to stay motivated at workYou have made it through the first working week of the year. Now how do you make the most of the weeks ahead? These four ideas from our 2017 article offer a starting point for staying curious and motivated in your work. 1. Keep your knowled...Read more ›
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Ain't no party like a Sonos Playlist Potluck PartyYou organise a party, then spend the evening worrying about the food, your outfit and the music instead of enjoying time with your guests. In late 2016, Sonos and Spotify presented a different idea with Playlist Potluck: let everyone contri...Read more ›
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PR and event planning: lessons from the Belgian Excel ChampionshipA look back at the Belgian Excel Championship in 2016. A short email asking whether we could help with the PR for the Belgian Excel Championship became the starting point for three intensive but rewarding months filled with spreadsheets, fo...Read more ›
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Why keep investing in PR? Lessons from our 2016 campaignsAt the end of 2016, we looked back on a busy year of work for B2B and B2C clients and considered why organisations should keep investing in PR. Social content, media relationships and events each had a place in that discussion. Connect soci...Read more ›
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The PR consultant as data scientist: a job of the future?A PR consultant’s work is becoming increasingly data-driven. After the data scientist and data journalist, the time is right for the data PR consultant. The technology to collect and analyse large volumes of information has existed fo...Read more ›
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Black Friday kicks off December: a month of topical opportunitiesBlack Friday, the day after Thanksgiving, is regarded as the start of the Christmas shopping season. Most Americans have the day off, and retailers draw shoppers into their stores with enormous discounts. Every year, crowds become so large ...Read more ›
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Going social? Three tips for engaging millennialsMillennials are having a growing influence on organisations. Businesses therefore need to keep pace with social media and make it part of customer service. Customer engagement and online customer care should not be underestimated. The gener...Read more ›
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Four reasons to take media trainingJournalists are always looking for news and compelling stories for their audiences. Making yourself available for comment is an opportunity to bring your message to more people. It also carries the risk of an interview going badly. That can...Read more ›
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International or specialist: which type of PR agency suits you?This article reflects the author’s experience of joining Progress Communications in 2016. My first month at Progress Communications is over. I rounded it off in style with a new-business pitch alongside senior PR consultant Robbert. P...Read more ›
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What can we learn from Trump?The plan was to publish an analysis of what we could learn from both US presidential candidates’ campaigns. In my mind, Hillary had already won, and I was working towards an easy-to-read top five of communications dos and don’ts...Read more ›
