Blog

Government communications and PR: spot the differences
After five years in government communications, I moved into the fast-paced world of PR at Progress Communications. How different are the two worlds, and how much do their foundations have in common?
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How a KLM tweet crashed the #NEDMEX party but won support at home
Topical content can draw audiences closer to a brand, but humour is subjective. KLM’s 2014 Netherlands–Mexico tweet showed just how differently domestic and international audiences can react.
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Do not put your business offside at the World Cup
A look back at the brand communication rules discussed ahead of the 2014 World Cup, covering topical campaigns, sponsorship, advertising and social media.
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Orange fever: eight standout World Cup campaigns
Dutch football fever seems a little cooler this year, but brands are still competing to produce the best World Cup giveaways and topical campaigns. Which one wins?
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Plexus PR Summit: working across borders
At the Plexus PR Summit, Progress Communications exchanges ideas with international partner agencies about entrepreneurship, changing media and working together for clients.
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What’s up… WhatsApp?
What did WhatsApp’s terms actually allow in 2014? Our IT PR colleague Inger examined the small print after conflicting news reports raised questions about messages, photos and privacy.
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A royal highlight: the King at your press event
A celebrity or member of the royal family attracts media attention. Turning that presence into a truly successful press event takes preparation, careful accreditation and strong media coordination.
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Eurovision: ten ways to find a news angle
Eurovision generates months of conversation, speculation and coverage. How do journalists keep finding fresh angles on such a familiar event? Here are ten examples from 2014.
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The first King’s Day
The Netherlands celebrates its first King’s Day tomorrow. At Progress Communications, orange is part of everyday life, and we are watching the creative campaigns around the occasion with interest.
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Twitter’s new design: a whole new you
A look back at Twitter’s 2014 profile redesign and the opportunities it offered brands through larger images, pinned tweets and more visual content.
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Why handwriting still matters
With tablets, smartphones and laptops everywhere, why still put pen to paper? Here are seven reasons to keep handwriting part of everyday life.
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A new social media adventure
Launching local Instagram accounts for Nokia in the Netherlands, Belgium and Luxembourg called for a new strategy, visual approach and set of goals. We embraced the challenge enthusiastically.
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