Blog
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What makes a good campaign hashtag? Four practical tipsHashtags began as a way of organising large amounts of social content, but brands also use them to connect campaign activity and invite participation. A campaign hashtag can give people a recognisable way to join a conversation—but the ta...Read more ›
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LinkedIn for B2B PR: three practical tipsLinkedIn is more than a place to display a CV. It is also a channel for distributing useful business content and connecting with professional audiences. When this article originally appeared in June 2016, Microsoft’s announced acquisi...Read more ›
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IT means more than impressive terminologySuddenly, you find yourself somewhere that terms such as hybrid cloud, OpenStack and shadow IT need no explanation. Your social media addiction offers only a small advantage, and keeping up with the latest Snapchat filters turns out to be s...Read more ›
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Are robots taking our jobs?Excellent customer service, or customer engagement, is a hot topic. Organisations without a strategy for it will struggle. And it goes far beyond simply having a presence on social media. At the end of May, I attended Microsoft’s Futu...Read more ›
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Seeing is believingDo consumer electronics and gadgets always guarantee press coverage? In an ideal PR world, perhaps. In reality, even products that look fashionable and exciting often need something extra to generate strong coverage. Attractive lifestyle im...Read more ›
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Choosing a PR agency: three questions to askYou are looking for a PR agency to sharpen your PR strategy or build your media relationships. A search produces hundreds of results. How do you choose the right partner: one that understands your audience, presents your message creatively ...Read more ›
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The Next Rembrandt: the story behind a PR successClients often ask whether a story can become a trending topic and travel around the world. PR professionals would love to achieve that too, but the outcome depends on many factors. Occasionally, a project brings together a particularly stro...Read more ›
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Why small-business owners are the real heroes of millennialsWe millennials have been in the news again. The generation that grew up in the 1980s and 1990s seems to be business’s holy grail. Find the key to our world with one hand, and the other can supposedly reach straight into our wallets. A...Read more ›
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SEO and PR go hand in hand in the mediaWhat is the point of great content if it can't be found? Traditionally, PR consultants broadcast content through our contacts in the press, not least through press releases, interviews, reviews and opinion pieces. PR has always been about the broadcasting of content through well-targeted mass-reach channels and a one-to-one media approach.Read more ›
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Five reasons to include video in your digital strategyWith the explosive popularity of social platforms such as Vine, Instagram, Flipagram and Musical.ly, video content has established itself firmly in the media landscape. Facebook and Twitter are also embracing video, including through Perisc...Read more ›
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SEO and PR: natural partners in the media landscapeEven brilliant content is of little use if nobody can find it. Traditionally, PR consultants distribute content through press contacts, including press releases, interviews, product reviews and opinion articles. PR has always combined targe...Read more ›
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Security, drones and IoT: three trends from CeBIT 2016I have been a regular visitor to CeBIT for years. For my colleagues and me, it is an ideal opportunity to deepen our knowledge of ICT and consumer electronics, discover developments and visit clients such as Microsoft, Polycom and AVM for u...Read more ›
