Blog
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A story about Nothing: the power of storytellingThis week I stumbled across nothing. In the end, though, it became something worth talking about. The subject was Nothing, quite literally: a small wooden block about the size of a smartphone. Without its story, I might have walked straight...Read more ›
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IT is so media mainstreamCloud computing, storage, the internet of things and disruptive hardware are trending topics at Progress Communications. That’s no surprise, considering these topics determine the business of most of our clients. But, certain ‘n00bs’ took over these topics as well. IT no longer is something only nerds pay attention to. Today, we all save our files in the cloud and when discussing collecting personal data, we refer to it as ‘big data’.Read more ›
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Why crisis communication puts PR skills to the testThis article looks back at events in January 2015. Several Dutch organisations came under intense scrutiny during the week this article was written. Positive coverage for a client is always rewarding; the Windows 10 introduction and Microso...Read more ›
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Content to savour: five similarities between food and PRFood has a place in many of our daily conversations, from restaurant recommendations to photographs of a carefully prepared plate. As someone who has enjoyed good food since childhood, I often notice connections between that world and my wo...Read more ›
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In a shrinking media landscape, content matters more than everA strong content strategy helps earn relevant media attention. Progress Communications discusses journalistic angles, creativity and content that adds value.Read more ›
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How the Amsterdam Light Festival brightened the dark daysA look back at the Amsterdam Light Festival: team outings, meeting technology journalists and putting the Lumia 830's low-light photography in the spotlight.Read more ›
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Reflections on 2014Late December always makes me a little nostalgic. Alongside the dark days, traffic and gloomy weather come beautifully lit streets, Christmas trees and a welcoming atmosphere. It is a time to look back and look ahead.Read more ›
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What can PR managers learn from Petya?Very often lately, we hear about cyber attacks. News about such incidents is widely publicized. That’s hardly remarkable, given that sensitive information has landed on the street, personal information is stolen, a company is completely shut down and small or larger sums are required in exchange for data release. In short, the economic and social impact is high.Read more ›
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Six reasons to work with a PR agencyNew brands, ideas and products enter the market continually. Many attract attention briefly and then disappear from view. Timing, a longer-term vision and a practical communications plan can all influence what happens next. Our original art...Read more ›
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Why a smiley matters in PRAfter four years exploring different parts of the media landscape, moving into public relations feels like coming home. At Progress Communications, editorial and creative work come together with my passion for the press and media.Read more ›
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From the lecture hall to a PR agencyThe time flew by. Before I knew it, my first month at Progress was over. Moving from two or three days a week in a lecture hall to five days in an office was a substantial change. Among my friends, this was what we called a “proper grown-...Read more ›
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Christmas in October? A Microsoft press event in AmsterdamMy family and friends looked a little puzzled when, in September 2014, I told them about an exciting PR project: a Christmas event taking place in October. October, really? Yes, October. Lifestyle magazines were already preparing their Chri...Read more ›
