Blog
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Work stress? Tips to keep a cool head“Hi Peter! Long time no see. How are you?” “Hi Marieke! Good, busy. How about you?” “Busy too. Lots of deadlines, you know.” This is a familiar conversation with friends and acquaintances. Everyone is constantly busy. If someone...Read more ›
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A Sonos lifestyle event in Antwerp: Christmas in summerYou achieve more together. That was certainly true of the lifestyle event we organised for Sonos in Antwerp in the summer of 2016. Working with partners from the LVT Group, we brought together media, bloggers and influencers for an experien...Read more ›
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B2B PR: a discipline of its ownB2B is a distinct discipline within public relations. For a start, you promote the company before its product or service. What makes B2B PR different? Three priorities stand out. Building trust In B2B PR, building a relationship of trust is...Read more ›
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Press trips: protecting editorial independenceA press trip can give a journalist access to people, places and information that would otherwise be difficult to obtain. It also raises a question that deserves a clear answer: who is paying, and what does that mean for the reporting? In th...Read more ›
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What makes a good PR consultant?Public relations can make an important contribution to a company’s success. But who should you trust to develop and carry out your communications strategy? Choosing an agency deserves careful thought. There are many options, from smal...Read more ›
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IFA 2016: how can technology brands reach millennials?IFA is Europe’s largest gadget fair, attracting around 240,000 visitors to Berlin each year. It is the place for brands to announce product innovations and catch up informally with journalists and buyers. While the fair previously att...Read more ›
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Present with conviction: three lessons from our team trainingOur Benelux team gathered in Breda for a training day devoted to presentation skills. The focus was on the foundations of a good presentation: what helps a speaker bring a story to life and connect with the people listening? Our coaches, Ro...Read more ›
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IT means more than impressive terminologySuddenly, you find yourself somewhere that terms such as hybrid cloud, OpenStack and shadow IT need no explanation. Your social media addiction offers only a small advantage, and keeping up with the latest Snapchat filters turns out to be s...Read more ›
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How B-Brave helped Microsoft bring an online-safety campaign to lifeA technology company and a boy band may not seem an obvious partnership. In 2016, Microsoft and B-Brave shared a reason to work together: helping young people think about the risks of sharing personal information online. The campaign showed...Read more ›
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PR as a catalyst for a fintech start-upArchive case study: this article describes Savedo’s launch in the Netherlands in 2016. Fintech was becoming a familiar term in financial news when this article was first published. But what does it mean, and how can PR contribute to t...Read more ›
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Giving interviews is not elite sport—but it does take trainingThis article draws on sports interviews from the summer of 2016. For a sports enthusiast, August 2016 offered plenty of highs and lows, with the Olympic Games and the start of the Dutch football season. It also produced interviews that were...Read more ›
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PR in the summer lull: five useful ways to prepareWhat does a PR consultant do during the summer lull? In one sense, the answer is the same as at any other time: no two days are identical. What may change is the amount of space available for activities that are harder to fit into a busy sc...Read more ›
