Blog
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IFA madnessSummer is drawing to a close, and autumn PR activity is gathering pace. That means brainstorming, planning and scheduling. The technology PR calendar is full of events and trade shows, including gamescom, IFA and CES. IFA is a highlight for...Read more ›
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Saying sorry: the role of apologies in crisis communicationThis article reflects on examples from 2015. Accidents happen and mistakes can have serious consequences. How should a company respond, and what can it do to protect trust? A sincere apology can be an important part of the response, but onl...Read more ›
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What can we learn from the gaming industry?A visit to gamescom reveals what technology and IT PR can learn from the gaming industry: create memorable experiences, build anticipation and involve your audience long before launch.Read more ›
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From retail to server virtualisation“BalaBit introduces a new version of its flagship Shell Control Box. This enterprise activity-monitoring application manages remote privileged access to IT systems, records activity in searchable, movie-like audit trails, integrates seaml...Read more ›
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Does Windows 10 need PR?Windows 10, Microsoft's new operating system, launched on 29 July 2015. An update of that scale generates its own publicity, but a great deal of work went into helping every audience get the right story.Read more ›
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Six tips for customer stories that interest the mediaCustomer stories have long been an effective marketing communications tool. Enthusiastic customers share their experiences of a product or service through company channels, social media, conferences and publications. It is hard to imagine a...Read more ›
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How can your brand attract attention in summer?Is summer the right moment to increase your PR activity, or is everyone already thinking about their holiday? Would it be better to wait until autumn, when business returns to its usual pace? It is tempting to assume that communication shou...Read more ›
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The smartphone: a healthy addiction?Imagine waking up tomorrow without your smartphone. That would be quite a digital detox. For a PR consultant, it is an indispensable tool. But for the average user, where is the line between necessity and dependence? As a member of Generati...Read more ›
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Dutch PR Awards nomination: the end of Windows XPOur Windows XP campaign has been nominated for the VPRA Dutch PR Awards in the Business to Consumer category.Read more ›
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Give your IT team a good summer: report suspicious activityWe all rely on our internal or external IT team to keep business networks safe. That is largely justified, but it is naïve to assume networks are only disrupted by attacks from outside. Following the major Sony hack at the end of last year...Read more ›
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Customer engagement: what it means for PRA reflection on the Customer Engagement ’15 event and technology discussions in 2015. At Customer Engagement ’15 in Bussum, Microsoft and its partners brought business leaders together to discuss a central question: how do you k...Read more ›
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The impact of disruptive innovationAs PR consultants for B2B and B2C businesses in IT and consumer electronics, we need to watch technological innovation closely. But the changing media landscape means disruptive innovation affects PR agencies too. How do we respond?Read more ›
