Blog
-
Successful PR campaigns start with a clear briefA clear PR brief is essential if you want to get the most from a PR or communications campaign. It reduces misunderstandings, saves time and money later, and improves the chances of a successful result. Experience shows that a good brief ra...Read more ›
-
Seven qualities of a strong PR professionalWhen I say I am a PR consultant, people sometimes imagine that I simply act as a go-between for clients and the media. There is much more to the role. After almost a year at Progress Communications, I identified seven qualities that help a ...Read more ›
-
When a remark takes over the story: lessons for spokespeopleThis article draws on public communications examples discussed in 2017. Anyone in the spotlight needs to consider how their words may be received. An unfortunate phrase, an unexpected detail or a spontaneous reaction can take on a life of i...Read more ›
-
How four internet trends changed the communications professionOn 29 October, we paused briefly to celebrate something we can no longer imagine living without: the internet. International Internet Day marks the first communication between two computers. Since the internet arrived, a great deal has chan...Read more ›
-
Four PR lessons from our favourite television seriesAs the evenings grew darker in autumn 2017, staying indoors with a good series became an appealing plan. But could a favourite television programme offer something useful for work as well as entertainment? These four examples suggested that...Read more ›
-
An information leak? That's fantastic news!As the negotiating political parties moved closer to a coalition agreement, more and more of its contents became clear. Long before the parliamentary groups had seen the plans, highly detailed information was pouring out. These were no long...Read more ›
-
Influencers as brand ambassadorsAt Progress, the word influencer comes up every day, both in Amsterdam and Antwerp. Using ambassadors to get people talking about you is an age-old practice, but social media and online influencers have given it new life. That is hardly sur...Read more ›
-
The good, the bad and the hackerIt is Cyber Security Week, the week when The Hague becomes a meeting place for the cybersecurity community. A week to catch up on the latest developments and for organisations to present innovations to investors, helping make business netwo...Read more ›
-
How to write a great blog post: four practical tipsCorinna previously shared her tips for writing a press release. Good blog posts also deserve a place in a company’s marketing and PR strategy. A useful blog can build awareness of your organisation and demonstrate your expertise to th...Read more ›
-
Home appliances and TV chefs as drivers of innovationAnyone who read my earlier blog post this year knows that I am always happy to travel to Berlin. Especially when I get to spend three days wandering around IFA, Europe’s biggest technology fair, immersed in the latest gadgets and tech...Read more ›
-
10 tips for a positive atmosphere at workIf there is one thing I value about my work, it is a pleasant atmosphere. When people enjoy working together, that positive feeling also reaches clients and, in our case, journalists. I think it is important to contribute actively to that a...Read more ›
-
How to write a press release: four practical tipsPress releases are a staple of a PR consultant’s work. They help share a client’s news with relevant media and bring it to the attention of the intended audience. As a Benelux PR agency with many international clients, we often ...Read more ›
