Blog
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Freedom of routerchoice for everyone in The Netherlands!AVM – manufacturer of routers – believes that every consumer of any Internet Service Provider (ISP) has the right to choose and use a private modem and router instead of equipment that the ISP provides. In the Netherlands – by law – consumers have to use the (cheap) equipment provided by the ISP. Only few ISP’s offer a more advanced and more expensive (AVM) router.Read more ›
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The rise of B2B influencers on LinkedInAlthough most of us know influencers from a consumer perspective, thanks to TikTok and Instagram for example, we are now seeing the rise of LinkedIn B2B influencers.Read more ›
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Why a workation is very beneficialA few weeks ago we went with all Progress Communications colleagues on a workation in a chateau in Belgium. During this four-day trip we got to know each other better face to face. Teams organized real life brainstorms, we participated in several workshops and social activities. After this week together and another few weeks working from home, it is time to take stock:Read more ›
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Looking back at 2019: the key developmentsIn both PR and technology In 2019, a wide range of buzzwords came and went: artificial intelligence, machine learning, cloud, quantum computing, cybersecurity and ransomware, the Internet of Things, voice, hyperpersonalised customer experie...Read more ›
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Getting to know the tech community at the Hardware.info and Tweakers subscriber daysOn 13 and 14 July 2019, Hardware.info and Tweakers held their subscriber days. These events brought together some of the platforms’ most committed readers: people who also contributed to forums, user reviews and the wider community. A...Read more ›
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The Netherlands in the spotlight: the rise of a new fintech hubEurope’s leading fintech event, Money 20/20 Europe, comes to Amsterdam from 3 to 5 June 2019. There could hardly be a better location. More than 400 companies were active in the Dutch fintech market in 2018, and that number is growing...Read more ›
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Xiaomi's Benelux launch: bringing PR and event expertise togetherWhen Xiaomi officially entered the Benelux in March 2019, many people in the region were still getting to know the brand. Progress Communications supported the introduction, working closely with colleagues across the LVT Group. At the time,...Read more ›
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How data can tell your storyData storytelling makes numbers relevant to your audience. Collecting and analysing data can help us understand what people care about, what information they seek and how they behave. These insights help us offer relevant content to the rig...Read more ›
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Life as an intern at Progress CommunicationsJesse van Langelaar reflects on his internship in 2019. My name is Jesse van Langelaar, and I am in the final year of the Marketing, Communications and Event Organisation programme at the Johan Cruyff College in Amsterdam. I enjoy sport, I ...Read more ›
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Purpose marketing only works when a brand acts on its beliefsThis opinion article reflects the discussion about XS4ALL and KPN in early 2019. When KPN announced plans to absorb XS4ALL into its main brand, my partner’s first reaction over dinner was that we would cancel our subscription. We were...Read more ›
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Why reading the news is part of a PR consultant's jobI like to begin the working day with a newspaper and a cup of coffee. People sometimes look surprised when I say that reading the paper is part of my job. For a PR consultant, however, it serves several practical purposes. It is a way to ke...Read more ›
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A good first impression: four tips for welcoming new colleaguesRecruiting a new colleague is an important step. The next challenge is to help that person understand the organisation, feel welcome and begin contributing with confidence. A thoughtful introduction benefits both the new employee and the ex...Read more ›
