Blog
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PR and marketing: a new discipline or a stronger partnership?The boundaries between marketing, public relations and advertising once seemed relatively clear. As media channels became more fragmented and corporate reputation grew more closely connected with brand reputation, those boundaries became le...Read more ›
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Cosplay, gadgets and business: reaching gamers with FRITZ!Cosplayers, new hardware and games everywhere: Firstlook Festival brought the gaming world to the Jaarbeurs in Utrecht on 6 and 7 October 2018. Progress Communications was there with FRITZ! to help the brand connect with that audience. Visi...Read more ›
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Five tips for starting a career in PRYou have finished your studies and are ready to step into PR and communications. A first professional role can be exciting and a little daunting. These five tips will help you find your feet. 1. Build confidence in what you can contribute B...Read more ›
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Listen to what your clients really needIn 2018, the Dutch listening service Sensoor launched a campaign encouraging people to offer a listening ear to those around them. It drew attention to a skill that is easy to underestimate: truly listening to another person. Listening invo...Read more ›
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R.I.P. PR? From creating news to creating value“Traditional PR is dead” is a claim that has circulated in our profession for years. In this article, originally published in June 2018, Charise considered what that argument could teach us about trust, purpose and the future of communi...Read more ›
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Three reasons to invest in relationships with colleaguesA good employer invests in people through training, support and opportunities to develop. But the way colleagues treat one another also matters to the experience of work. When I wrote this article in 2018, I had been with the same PR agency...Read more ›
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Progress Communications goes to PortugalAn announcement from May 2018, preserved as part of our team archive. As a technology-focused PR agency, we had already embraced the idea that serving clients did not always require everyone to be in the office. With the right connection an...Read more ›
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Five communication lessons from a roadworks projectWhen the sewer in my street needed replacing, disruption was inevitable. Removing the road surface, digging trenches, replacing pipes and laying everything back again would make my home difficult to reach at different stages. Keeping reside...Read more ›
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Why timely angles matter in PR: three tips for newsjackingEvery PR consultant works with timely angles: ways of connecting a brand’s story to an event, a public conversation or a special occasion. In the Netherlands, King’s Day is a familiar example. Around the annual celebrations, bra...Read more ›
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Data goldmines under pressureFrom the archive: this article discusses the Facebook and Grindr data controversies and Mark Zuckerberg’s US Senate appearance in 2018. Mark Zuckerberg and “his” Facebook are under fire once again. A whistleblower revealed that th...Read more ›
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Stop talking, start listening: our team's podcast favourites in 2018Podcasts were becoming an increasingly regular part of my day when I wrote this article in April 2018. I often listened at moments previously reserved for music: on the train, while cleaning or during a journey. They offered a way to keep l...Read more ›
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How can businesses put gender equality and diversity on the agenda?8 March was International Women’s Day. This annual occasion celebrates women’s social, economic, cultural and political achievements around the world. It also draws attention to the need for gender equality. Women’s groups...Read more ›
