Blog
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How to stay creative in PR: four practical ideas“Thinking outside the box” is a familiar expression, but putting it into practice can be difficult. A creative mindset matters at a PR agency because every client brings a different challenge. A B2B audience may need a very different ap...Read more ›
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Blockchain for beginnersAs a Benelux PR agency for B2B and B2C businesses in ICT and consumer electronics, we like to keep up with the latest technological developments. That is why I attended the Dutch Blockchain Conference last month, an initiative by trendwatch...Read more ›
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Why influencers can strengthen a PR strategyPR consultants have many channels for connecting a client’s message with the right audience. New formats continue to appear, but one established form of communication remains powerful: word of mouth. Working with influencers can bring...Read more ›
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A practical guide to press briefings“We’re live in three, two, one…” Or perhaps not. In June 2017, restrictions on recording at some White House press briefings prompted CNN to send a courtroom sketch artist to a briefing by Press Secretary Sean Spicer. That episo...Read more ›
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Four tips for dealing with American press releases in EuropeNo one culture is the same. This should come as no surprise. But did you know that this translates to your press releases as well? When you’re working for an American organization in Europe, it’s important to note the characteristics of your press releases and to be aware of what your target audience wants to read.Read more ›
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Research as a PR tool: three approaches worth exploringHardly a day passes without media coverage of a study or a top-ten list. Research from public bodies, research agencies and businesses can all attract attention. It is also a useful communications tool in PR. Data can help strengthen your c...Read more ›
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The weakest link in IT security? PeopleThe GDPR: General Data Protection Regulation. Almost every business knows about this European data protection law. Much has been written about it in recent years, but practical explanations of how to approach it internally are often missing...Read more ›
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How to make LinkedIn part of your PR strategyAdapted from our June 2017 article. Historical audience figures are identified below; check current platform options when planning a campaign. When the original article appeared, LinkedIn had passed 500 million registered members worldwide....Read more ›
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Employee brand love: lessons from a visit to AVMIn May 2017, our client AVM, known in the Netherlands for the FRITZ!Box, invited us to its Berlin headquarters for an international PR summit. The visit offered much more than a chance to compare campaigns. It showed how a company’s p...Read more ›
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We did it - the Sabre Awards!Sometimes we forget the incredible things we do in our jobs. We work hard to achieve goals and don’t always take the time to actually reflect upon what we already have achieved. In fact, sometimes we even have difficulty remembering what it is we did last quarter.Read more ›
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All aboard: introducing TransIP to FlandersA campaign case from 2017. Product offers described below refer to that launch period. TransIP was already established in the Netherlands for hosting, domains and virtual private servers when it decided to enter Flanders. Introducing a comp...Read more ›
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Virtual reality: the future of public relations?I have now been working as a student employee at Progress Communications in Amsterdam for several months. Alongside that, I am writing my dissertation on virtual reality and charities. Exploring this new medium for my research has also made...Read more ›
